Educated initially in Fine Art and as a New Media Director, then evolving into an integrated fashion and advertising Creative Director with ten years experience within advertising and fashion. I was working at some of the leading agencies and brands in London, Madrid, Singapore, and Prague. During the time in Grey London, we won Agency of the Year twice, and IPA Agency of the Year for Effectiveness. My objective has always been to create a cultural impact for brands through creativity. I believe in either entertaining people, be useful or both; everything else gets in the way of people’s lives. Brands that do this well are loved, embraced, and part of the cultural conversation. I also believe in the importance of craft. The craft can transform simple things into something genuinely profound. Transform logic into magic.Locked Pro Plan feature
My team and I achieved rejuvenation of the brand image. We focused on digital and social media campaigns to amplify the impact of the brand and raise awareness among the younger audience. We've revisited the history and created beautiful product storytelling through Savoire Fair films. Also, we created global campaigns with Kaia Gerber and one of the best image-makers in the industry. Body of work: Conceptualize, develop and execute marketing and digital campaigns with innovative POV and flawless creative execution, overseeing retouching process, video editing, motion graphics, and music supervision
My role as a Creative Lead of Global Media Communication at Charles and Keith was a key senior creative role. My responsibility within ChK's was to establish a Creative department count of 20 creatives (Producers, Social Media Marketing, Graphic designers, and Art Directors). Working alongside the PR, Digital Department, and Product Designers, I was responsible for creative content across all channels, both commercially and editorially, with an emphasis on developing and leading global aspirational brand image. We presented the brand to wide Europe audience during London Fashion Week and placed twice in the top ten fashion campaigns of the year, according to Elle and Harper's Bazaar.
I was responsible for creating meaningful and aesthetic consistent brand campaigns, imagery and experiences in both the digital world and the print. I've spent the past years co-creating and launching a fashion and lifestyle globally, which is enabling me to work with some incredible talents in the industry. My team and I achieved to collaborate with Tim Walker and Simon Costin for a unique project during Salone Mobile in Milan. Also, we presented a new line of perfumes and worked with Stefan Beckman on the seasonal campaign. Last but not least, we launch augmented reality visualiser so clients can see how the products fit the interior.
I've studied Painting, Graphic Design, Digital Communication and New Media/Multimedia. I've been developing projects based on interactivity and interconnection between art disciplines, focusing on motion picture and art direction. During the studies, I won a residency at RCA - London, Bellas Artes in Madrid and University at Helsinky.