Passionate to work with the brightest design thinkers to help solve the most complex user problems in the cleverest ways, through innovative design processes that enables team to deliver better impact. As a Product Designer, I constantly ask myself how do you adapt yet preserve the integrity of the brand while modernising it to meet the needs of an evergrowing user base, and empower teams to get more done.
Willow Bent, operating under umbrella company SHOPOMETRY
Projects
- Building the UX Practice at Lucky BeardThere were no UX Methodologies when I began. It was a team UI-focused designers, without product or business strategy. Over a few weeks, I interviewed people from the Product Design team, the Product Management team, Tech and Strategists to feed my reflection. I took away 4 main pain points that needed urgent addressing: we had too UI-Centric Only Designers, we had low UX Methodologies processes, and limited collaboration accross funtions. What I did: after my reflection, I prioritised my thoug
- Vitality GPUncover user insights, design features and make recommendations to meet the needs of patients in need of urgent care. Fast end-to-end delivery of top offenders to cut back one minute to booking time Full recommendations deck for further improvements, prioritised by severity. 4.9 Stars and 29K Ratings on the App Store
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Work history
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Lead Product DesignerLucky Beard
London, United KingdomFull Time
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Senior UX DesignerHarry Potter
- London, United KingdomFreelance
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Skills
- Ideas
- Digital High Fidelity Wireframes
- Mobile
- Sketch
- Omnigraffe
- Invision
- Marvel
- Design
- Team
- Keynote
Education
User Experience Design Immersive CourseGeneral Assembly
- London, United Kingdom
International Business and Marketing Development
- Paris, France
Erasmus in the Netherlands
Semester in China