About me

Hybrid Senior Creative | Art Director | Designer | Mentor | Diversity Champion I am conceptual as much as I am able to craft. I even dabble in writing a bit of copy. My puns are on point, but only within reason! Highly organised and positively detail-obsessed self-starter with a passion for everything creative and advertising. I love what I do. I believe that brands shouldn't just exist to sell and provide a service. They must make a positive difference to people's lives and that is the kind of value I aim to create for every brand I work on. I excel at visual storytelling, diverse graphic design and can work in a team to conceptualise ideas and bring them to life in a variety of media. My strengths lie in unwavering attention to detail, creativity in problem-solving and focusing on the end-user. I believe my strongest trait is that I am persistent with pushing for the best creative output, crafting the work as best as I possibly can. I am always seeking out new ways of doing things. I love to solve problems creatively. That's inherent in me and I can't help it. I strive in rising above challenges to create opportunities for an organisation I am working for, while contributing to my own evolution and development. KEY ACHIEVEMENTS: • BPme Rewards campaign: Won a Bronze DMA Award 2019 for Best Customer Journey. We created a campaign that lead to 2 million new members, 10 million transactions and 2.2 times the email open rates in the first 90 days of launch. • #SCREAM4IVF Campaign: Won a Bronze Clio Health Award 2019 in Public Relations (Health & Wellness). The campaign surpassed the target of 100,000 change.org signatures which led to a debate in Parliament, nearly 27 million impressions on social media and over 80+ mentions in broadcast and print. • CHAMPIX smoking cessation drug: Won 2 Awards in Craft at PM Soceity Awards 2016. A successful brand positioning that brought back the reputation of this drug and massively increased prescribing numbers.

QuestionsProjectsExperienceTeam

Projects credited in

• 2

  Saatchi & Saatchi Wellness Showreel 2018
• 2

  Andy Lo Po, #Scream4IVF

Work history

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Art DirectorWizarding World Digital
May 2020London, United KingdomFreelance

Skills

• Art Directing
• Graphic Design
• Motion Design
• Brand Films
• Corporate Film
• Advertising
• Conceptual
• Ideas Development
• Big Ideas
• Campaign Concept