About me

Hello, I'm an experienced copywriter with a passion for storytelling and problem solving. I love experimenting with messaging and tone of voice to create copy that captures the imagination and improves the customer journey. I was a copywriter at John Lewis for over 15 years. My campaign work appeared in all the John Lewis stores, johnlewis.com, the app, customer emails, DOOH and print. In a 'now or never' moment, I stepped into the world of freelancing, where I'm currently working with AO as they grow their CRM marketing strategy.

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Work history

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CRM copywriterAO
Jun 2022United KingdomFreelance
CopywriterJohn Lewis & Partners
Jan 2005 - Jun 2022London, United KingdomFull Time

Skills

• Copywriting
• 360 Campaigns
• Print Campaigns
• Digital Campaigns
• CRM Campaigns
• Brand Storytelling
• Rebranding
• Product Copywriting
• Team Collaboration
• Brief Interpretation

Education

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BA (Hons) Marketing ManagementAnglia Ruskin University
Aug 2000 - Jun 2003Chelmsford, United Kingdom