Vicki Maguire

Vicki Maguire

Creative DirectorUnited Kingdom
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Vicki Maguire

Vicki Maguire

Creative DirectorUnited Kingdom
About me
A promising career in fashion design was cut short when Vicki found that she couldn't draw. Encouraged by her mentor Paul Smith to write her ideas down instead, Vicki soon found her way into the world of Advertising. She has spent that last fifteen years kicking ideas around at agencies such as Ogilvy London, Mojo Sydney, Amsterdam International, Perfect Fools Amsterdam, Wieden and Kennedy London and now Grey London. Her award winning ideas for the likes of Nike Women, Nokia, Orange, Hamleys and Ford Fiesta led D&AD to vote Vicki one of the twenty most influential women in advertising. (Truth is there still aren't many of them about so it wasn't that hard!) To satisfy her sweet tooth and love of taking other peoples money, Vicki has just opened Suck & Chew - "Purveyors of tooth decay since 2008" A traditional sweetshop in the heart of London's trendy east end. One year and two dress sizes later, British Vogue thought Suck & Chew was worth a mention in their Secret Address book.
Projects
  • Nike
    Nike
  • British Heart Foundation - Mini Vinnie
    British Heart Foundation - Mini Vinnie
  • British Heart Foundations - Angina Monologues
    British Heart Foundations - Angina Monologues
  • British Heart Foundation - Hard Men
    British Heart Foundation - Hard Men
  • Mumsnet
    Mumsnet
  • Vodafone - Lets Go
    Vodafone - Lets Go
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Projects credited in
  • Contagious UK Summer Bootcamp / 14 July 2020
    Contagious UK Summer Bootcamp / 14 July 2020The Contagious Summer Bootcamp is back, and this year it’s going virtual! We’ve put together an online half-day event to help you learn from the best advertising brains in the UK so you can make the best work.
  • International Women’s Day 2020, meet 100 trailblazers redefining the creative industry
    International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book
  • Orange Romania - Millidge & Doig
    Orange Romania - Millidge & DoigA campaign featuring Millidge & Doig, two characters who share a mouth. Created with Vicki Maguire to be the brand voice of Orange Romania.
Skills
  • Advertising
  • Art Direction
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns