About me

I have worked in the marketing industry since 2012. I have developed my digital knowledge and enhanced my marketing skill set across a wide spectrum of marketing channels. I consider myself a positive, enthusiastic and hardworking individual. I am a quick learner and have a thirst to learn new things. I am precise, creative and highly organised, with excellent time-management skills. Software Skills I am competent in using Adobe packages such as Photoshop and InDesign. I have worked with email platforms such as Smart Focus, Campaign Commander, Hubspot, IBM Watson and MailChimp. Other systems include Salesforce, Sales Logic and Balsamiq and feel confident in using Google Analytics as a reporting tool. Interests I love to travel and have visited a variety of places across Africa, Europe and South East Asia. I enjoy listening to music, going to the theatre and watching film, especially independent British films. I enjoy going into London, visiting friends and family.

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Work history

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Marketing Campaigns ManagerHooYu
Feb 2017London, United KingdomFull Time
Marketing Campaigns Manager (Feb 2018 – present) • Planning and strategy: Implementing digital marketing plans and campaigns o Creating, managing and delivering simultaneous and effective digital marketing campaigns, including email campaigns, social media, online advertising, content, partnerships and events. o To ensure all marketing activity is based on audience insight, evaluating all marketing activity to make sure it is targeted and effectively communicated to each desired audience. o Managing detailed and diverse marketing schedules, delivering high quality deliverables on time and on budget o Maintaining and adhering to a marketing budget. o Woking with external partners to create effective email campaigns for acquisition purposes • Account Based Marketing Strategy o Creating and maintaining an effective account-based marketing strategy o Managing a number of projects within a specific account o Working with sales and marketing to create a collaborative environment, sharing ideas and delegating tasks in a large team. • Company rebrand o HooYu underwent a rebrand to bring together two products under one name. I managed and delivered the rebrand communications strategy, new website and operations plan. Specifics included:  Creating a detailed project plan: Maintaining and updating all project plan documentation, from initiation through to execution  Overviewing the sync and logistics between the new website, marketing platform and CRM.  Working with design and development teams to brainstorm and create a concept for the website • Marketing Operations o Managing our CRM: updating various campaigns, making sure all lead and prospect information is up to date, maintaining sales dashboards, informing the sales team of new leads and prospect activity. o I was in charge of our GDPR strategy, creating and implementing what email communications needed to be created, what website changes needed to made and how communications were GDPR compliant moving forward. Senior Marketing Executive (Feb 2017 – Feb 2018) • Email Marketing o Creating effective email marketing automation campaigns and general ad-hoc emails, from copywriting to creating the HTML. Email campaigns include:  Lead generation campaigns  On-boarding, welcome emails  Product releases  Nurture email campaigns • Content management o Managing and implementing the content plan and creating a content calendar based on priorities for the year. o Creating user focused digital content to drive acquisition and raise the brands awareness as a thought leader within ID verification. Pieces include whitepapers, how-to-guides, reports, webinars, blogs and press releases. o Continually brainstorming and suggesting ideas and strategies to help with lead generation and brand exposure o Creating effective briefs and consulting with a range of design teams, agencies and external partners to produce various marketing collateral, both online and offline o Reviewing and proof reading all content that is created, suggesting ways to improve or enhance on the copy and design for each content piece. o Managing the content for the website from product pages to the content and resource area, creating relevant and engaging content that also is SEO effective o Researching relevant keywords and implementing SEO driven copy for the IDM website, to help increase SEO traffic • Reporting o Applying a team wide report that analyses the effectiveness of traffic to the site, leads ad registrations as well as reporting on email campaigns and social media. • Event Management o Internal events  Managing the operations and marketing of our client dinners and networking sessions, including targeting potential guests to the show via various communications (email & partnerships), general running of the event, briefing our sales team, updating guests pre and post show, working with external venues to arrange the running of networking sessions and dinners. o External events  Planning and prepping for the event including general ad-hoc duties such as logistics of the show, working with design teams, both internally and externally, to create signage and stands for each show, briefing the sales team, working with them to arrange pre-booked sales meetings and discussing lead targets for the show along with pre- qualifying each show.
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Digital Marketing ExecutiveThe Institute of Direct & Digital Marketing (IDM)
Dec 2015 - Feb 2017London, United KingdomFull Time
• Managing the planning and implementation of email marketing and social media strategies and campaigns o Implementing effective email marketing campaigns (both lead generation and retention), o Creating and implementing the IDM’s email marketing and social media schedule, as well as content calendars for the year, based on the priorities of the business o Updating and monitoring the schedules with information, stats and figures on a weekly basis • Adhering to budgets as well as liaising on marketing campaigns with internal stakeholders and external partners • Managing email marketing o Creating the delivery of email sends to a set deadline. o Reporting campaigns through Google analytics, analysing the results of marketing activity in order to improve the company’s exposure and online presence o Designing and testing new templates that would adhere to the IDM’s brand guidelines o Handling data and creating correct segments for each send o HTML and basic CSS knowledge • Managing blog and other content resources o Ghost-writing blogs for the IDM tutors and speakers o Implementing a copywriting briefing document and blog guidelines o Reviewing and proof-reading content pieces such as blogs, press releases and various research pieces • Managing social media platforms o Re-enforcing the company's online presence though social media o Driving traffic and engagement through Facebook advertising • Website management o Supporting the process of the IDM’s ecommerce site o Creating optimised landing pages for campaigns o Optimising the online customer journey to help encourage user engagement • Event management o As well as creating the marketing campaigns for each event and exhibition, I managed and organised each one. Duties included: liaising with speakers, project management and adhering to strict timelines to implement a successful event or exhibition • Graphic design o Creating banners for the IDM website, email campaigns and PPC adverts o Creating collateral for events, in-house catalogues and branded content • I was given the opportunity to manage our 6 week intern, giving her guidance and instruction on how to support the marketing team

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Skills

• Planning
• Strategy
• Content
• Email Campaign
• Social Advertising
• Copywriting
• Website Content
• Reporting
• Event
• Campaign Analysis

Education

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Short CoursesThe Institute of Direct & Digital Marketing (IDM)
Feb 2016 - Dec 2016London, United Kingdom
• Digital Marketing: The Complete Guide (2015 – before I started at the IDM) • Copywriting for Digital Marketing (2016) • SEO and PPC Course (2016) • Google Analytics: The Complete Guide (2016)
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Bachelor ArtsSt. Mary's University College
Sep 2009 - Jul 2012London, United Kingdom
• Bachelor of Arts in Cultural Studies and Media Arts: 2:1 (and gained a 1st for my dissertation).

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