— Creative strategist, designer, content creator, brand builder and transformer. An accomplished career of working with beauty, fashion and lifestyle brands to stay relevant, captivate their audience, and create a lasting impact.
— An arsenal of experience across all creative mediums: ecomm, digital advertising/marketing, social media, content creation, events, video/photo art direction, print and packaging.
—An adept collaborator, with the ability to translate “non-creative” language into original ideas and executions, simplify complicated processes and create efficient ones.
—A strong leader, who has had the privilege to build and guide many talented and prolific teams, large and small.
Work history
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Executive Creative DirectorAvon Cosmetics
- New York, United StatesFull Time
As Head of Creative for Mark. and Avon North America, defined and developed the vision, voice and implementation for the reinvention of both brands across all media, including advertising, catalogs, packaging, all digital platforms, and creative for marketing, sales and public relations teams.
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Creative DirectorConde Nast Publications
- New York, United StatesFull Time
Creative Director—Integrated Advertising + Brand: Digital, Print, Product, Experience, Lucky Magazine
Led the creative team in the development and execution of advertiser programs for many retail brands, ranging from print to digital content, video, and experience design.
Skills
- Video
- Content Creation
- Digital Design
- Art Direction
- Creative Direction
- Brand Strategy
- Design
- Packaging Design
- Print Design
- Digital Marketing