About me
I am passionate about many different areas within marketing such as copywriting, creative content, campaigns, branding, translations, localisation and product launches. Whether it is creating a summer campaign involving different marketing channels to increase brand awareness and sales, setting a brand’s tone of voice, or how to best localise content from English to Swedish, I am in my creative and happy element.
Work history
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FreelancerCopy & TV
United KingdomFreelance
EU Campaign ManagerTHG
- Manchester, United KingdomFull Time
Responsible for delivery of the annual campaign marketing plans, with key accountability for the delivery of creative assets and formats to support across all Europe locales, also supporting LF.com when required. Oversee execution of assets across all channels and locales acting as main contact point between the studio and beauty teams. Ensuring asset volume is aligned to forecast targets and all deadlines are met accordingly. Operating as a ‘Brand guardian’ for LOOKFANTASTIC EU, ensuring all campaign marketing activity delivered is in line with the brand guidelines, target demographics and objectives for each site/territory. Following best practice processes established for activation plans, briefs and project management. Ensuring clear activation plans delivered to the marketing, buying and trading teams for each campaign. Supporting the production of the EU & UK campaign marketing calendar, and the briefing and delivery of campaign toolkits. Reactivity to trends and adhoc needs, and the ability to lead these initiatives from concept to delivery in short timeframes. Encouraging creative thinking and high standards of creative excellence from all teams.
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Skills
- Brand Awareness
- Brand Management
- Campaign Management
- Localisation
- Copywriting Translations
- Copywriting
- Email Management
- Email Marketing
- Content Management
- Creative Writing
Education
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Bachelor of Arts in Business Administration with specialisation MarketingLinnaeus University
- Växjö, Sweden
Completed courses: Market analysis and market research methodology, Media and communication, Introduction to marketing, Basic organization theory, Marketing communications, Financial management for marketers, Brand management, Basic microeconomics and market analysis, Relationship and service marketing, Marketing strategy, Professional sales, Marketing A, International marketing, Entrepreneurship, Consumer behaviour, Logistics, Future marketing, Business administration method, Thesis - Bachelor's course, marketing orientation.
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Bachelor of Arts with specialisation EnglishVäxjö university
- Växjö, Sweden
Completed courses: English language proficiency, Literature from the English-speaking world, British and American culture, Grammar and linguistics A, Language skills, Grammar and linguistics B, British literature, American literature, Introduction to semantics and pragmatics, Change and variety in today's English, Songwriting, Social psychology and interpersonal relationships, Thesis - Bachelor's course, linguistics orientation.
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Awards
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ScholarshipHolavedsgymnasiet
Was awarded a scholarship for my project work - a dance performance and an essay describing the work of creating and doing this performance.