Victoria Larder
Available

Victoria Larder

Client Services DirectorLondon, United Kingdom
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Pip Jamieson
Sara Pintado
Katie Garcia
Victoria Larder
Available

Victoria Larder

Client Services DirectorLondon, United Kingdom
About me
I ran my own agency for 7 years, working with clients on marketing & events campaigns, some of which we won awards for. Clients inc tech, mobile, fast fashion, luxury fashion and FMCG. We generated original concepts and bought them to life- whether that be launching a new drink in the UK or arranging the most attention grabbing press launch for brands including PrettyLittleThing, boohoo & Fortnum & Mason. I ran events at NYFW as well as in Ibiza. I worked for Coca-Cola in Russia. We brokered award-winning sponsorship/partnership campaigns and designed phenomenal experiential campaigns. I also created and ran a UK wide team of educated & communicative brand builders for a mobile phone brand. Through that team and our B2B events for the brand we changed perception about this brand across the UK high street for their customers (EE, Three etc) and customers. Whatever the project we were trustworthy & on budget. Plus we delivered on time and has fun whilst doing it. I have recently taken a FT role at Avantgarde, an international brand experience agency.
Projects credited in
  • Shorn Wines Brighton Pride Activation
    Shorn Wines Brighton Pride ActivationDesigns for Shorn Wines activation in Preston Park during Brighton & Hove Pride 2019. Created the designs used for a roaming activation involving a promo team getting people at the festival to take photos with the designed props and post it onto social media to be entered into a competition. Foamex props designed to be eyecatching when promo team were roaming about whilst in keeping with the brand.
  • Frozen 2 Christmas Family Day Event
    Frozen 2 Christmas Family Day EventDesigns for a Christmas family day event themed around Frozen 2, for a private finance client. Created a design pathway, reflective of the theme, that was used to generate all print work for the event inclduing: food & drink menus, save that date invites, wristbands used as identification, activity signage throughout the venue, holding screens for BFI Imax (used for a private screening) and motion graphics to be played on the screens within the venue.
  • FOUR London presents FOUR Life Launch Party
    FOUR London presents FOUR Life Launch PartyDesigns for FOUR London's LFW launch party for their new e-commerce site FOUR Life. Created the designs for all the signage and prints seen all around the event including the pressboard, Photobooth & DJ Wraps, Photobooth strip, menus for the food and speciality cocktails, station bars, brand signage and the creation of vinyls that were placed around various mirrors. Mocked-up renders of proposed areas to have at the party for the client to see envisioned ideas to help utilise their salon space
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Skills
  • Project Management
  • CRM Marketing
  • CRM Systems
  • Creative Brief
  • Creative Campaigns
  • Creative Concepts
  • Marketing Campaigns
  • Marketing Strategy
  • Experiental Marketing
  • Experiential
  • Experiential Campaign
  • Experiential Events
  • Social Media Marketing
  • Social Media Management
  • Events Production
  • Corporate Events
  • Fashion Events
  • Press Events
Education
    University of Cambridge logo
    University of Cambridge logo
    MA English LiteratureUniversity of Cambridge
     - Cambridge, United Kingdom
    University of Cambridge logo
    University of Cambridge logo
    BA(Hons) English LiteratureUniversity of Cambridge
     - Cambridge, United Kingdom