About me

I am a graduate from Lancaster University with First Class Honours in BA Marketing and Advertising management, with 5+ years in the industry agency and client-side. I am currently working as the Social Media Specialist at Virgin, owning the organic and paid strategy. I have also completed Masters in Digital Media Culture, deepening my knowledge and understanding of the digital media landscape and online branding.

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Work history

Social Media SpecialistVirgin
Jun 2021London, United KingdomFull Time
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Senior Account ExecutiveAgency Space
Nov 2017London, United KingdomFull Time
• Promoted within my probation period for excelling against all of my set objectives • Taken a lead role on integrated campaigns for Haagen-Dazs, Nature Valley, Jus-Rol, Highland Spring and Arla – across digital, social, OOH and on-pack promotions • Consistently achieved positive client engagement, efficient project management and scope growth • Played a crucial role in delivering the £2.8 million Haagen-Dazs Wimbledon 2018 campaign ‘Champion Vs Challenger’, successfully managing the utilisation of world tennis stars Grigor Dimitrov, Sloane Stephens and Laura Robson. Resulting in a 23% sales uplift of Haagen-Dazs nationally • Day to day responsibilities include writing briefs, overseeing creative development, managing budgets, managing client relationship, raising purchase orders, and working with the internal team to ensure clear and accurate direction • Received the Space ‘All Star’ award for Q1 2018 – peer nominated for excelling in in the 5 key pillars of the agency: Imagination, Curiosity, Courage, Commerciality and Collaboration

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Skills

• Adobe Photoshop
• Microsoft Office
• Teamworking
• Project Management
• Event Managment
• Client Presentation
• Communication
• Client Services
• Marketing
• Account Management
• Social Media

Education

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MA Digital Media CultureBirkbeck College, University of London
Oct 2018London, United Kingdom
Part time - modules include "Social Media and Online Branding", "Digital Media Thinking", "Advanced Layout and Design"
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BA Marketing and AdvertisingLancaster University
Aug 2014 - Jul 2017Lancaster, United Kingdom
First Class Honours

Awards

Google Adwords CertifiedGoogle