I'm Brazilian by birth and a nomad at heart. I help brands and ideas come to life through thoughtful processes and a conceptual approach.
After working as an art director/creative for the advertising industry in São Paulo and London for a few years, in 2012 I decided it was time for a change in lifestyle and career direction and moved to Spain. I’m now based in the Basque Country working with clients worldwide.
If you like the work and would like to chat about a project, a collaboration or just say hi, please do so. You can email me at hello@victoriaomay.com. I'm always interested in working with people who want to make things better.
Projects
- IlhaIlha is a 55-minute documentary directed by Daniel de la Calle Gebele about the small island of Boipeba, located 80 miles South of Salvador de Bahía, in Brazil. In many ways, the island can be seen as the epitome of the slow tropical paradise, a dream of sandy beaches, gentle waters and coconut trees. There is a unique pace to Boipeba, enhanced by the wandering nature of hunter-gatherers, by the ever-changing soothing skies, the empty spaces, the wide horizons. The poster needed to translate thi
- Poster design and illustration for poetry festivalClient: Poetas en Mayo Services: Poster design and illustration The organization of the International Poetry Festival of Vitoria-Gasteiz ("Poetas en mayo/Poets in May") commissioned me to develop the concept and design for the poster and collateral material for its fifth edition. National and international poets and artists of the stature of Teresa Cervantes, Paco Ibáñez, Concha García or Bernando Atxaga took part in the event which lasted almost a month. Throughout each edition, poetry unfolds
- Ravel & UnravelRavel & Unravel is a Vibrant, modern knitwear and made-by-hand apparel and accessories brand. All pieces are thoughtfully constructed from start to finish in their home studio in Tacoma, WA, using sourced materials from small businesses and 100% USA wool. The business needed a complete rebrand, it had evolved over the years and the old identity and name where no longer representative. The new brand had to be effortless, strong and simple. Also, it had work seamlessly with bold colours and patterns Ravel & Unravel is intimately connected to the core of the brand and its craft without being commonplace. It refers to the repetition present in the act of knitting and in the structure of patterns. The brand is about self expression through personal styling, so it made sense to let each collection and item set the tone and character. The graphic solution is a sophisticated yet approachable monochromatic visual identity that allows craftsmanship, colour and patterns to take centre stage. The symbol is a nod to a unraveling yarn and the representation of a brand that keeps evolving. Two patterns were created, inspired by the texture of knitting and textiles.