About me
I have 10 years experience working in marketing, spanning a range of disciplines across digital, strategy and content with a focus on connecting brands with hard to reach audiences. I’m a digital native with an editorial mindset. My passion lies in understanding how audiences behave across different channels.
As the strategic account lead, I own the execution of all projects, from scoping to set-up, production and delivery. I lead a team of strategists and creatives to produce powerful platform-first and audience-first, impactful integrated creative content.
Skills
- Account Management
- Client Services
- Project Manaement
- Copywriting
- Digital Marketing
- Strategy
- Branding
- Video Production
- Art Direction
- Campaign Management
Education
Intensive Chinese Language Program – Level 6 Advanced
- Shanghai, China
Year abroad study program with credits toward degree from Edinburgh University.
MA (Hons) 2:1 Chinese Studies with Distinction in Spoken Chinese
- Edinburgh, United Kingdom
- Major courses: Modern & Classical Chinese, Literature, East Asian History & Thought
- Minor course: Economics
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