Projects
- Internationalisation of high street retailer Jack Wills report This report will analyse the internationalisation of Jack Wills and will conclude with a justification for entering the Japanese market. The principal motivating factor for retailers seeking to develop a trading presence outside their home markets has come from the perception of a relative absence of growth opportunities at home, matched by the perception of identifiable growth opportunities overseas. (Treadgold 2007:5) 1.1 History of Internationalisation In 2010, Jack Wills had a total of
Work history
Brand StrategistQVC UK
London, United KingdomFull Time
Event AssistantLive Nation
Manchester, United KingdomFreelance
Various Arena's
- Customer facing role
- Producing a high quality service for VIP customers in a variety of different environments and ensuring they feel comfortable and valued
- Organising different packages, including meet and greets
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Skills
- Fashion GPS
- Microsoft Office
- Communication
- Time Management
- Organisation
- Teamworking
- Adobe Create Suite
- Commuications
- Project Co-ordination
- Project Delivery
Education
BA(Hons) International Fashion PromotionManchester Metropolitan University
Manchester, United Kingdom
Recent graduate from Manchester Metropolitan University; learning about the changes in the dynamic global fashion industry, this has given me a thorough understanding of how products and brands are promoted in this context. It has provided me with an understanding and practical knowledge of business management and communications in a fashion context. It has strengthened my creative skills and I have been able to demonstrate my creativity throughout my work.
I have examined the online and traditional promotional tools used in the marketplace, in different subjects. These included International Fashion Promotion, Marketing Analytics, Strategic Fashion Communication, Digital Marketing, Fashion Operation and an Individual Research Project.