A multi-disciplined creative project management lead with extensive experience in production and publishing of marketing, sales and training content. Skilled in driving high level performance through definition and delivery of operating standards, change management and continuous improvement initiatives. Proactively leading in-house teams and external agencies to deliver global digital and print projects. Motivated by infusing brand identity into lucrative creative marketing collateral. I am passionate about integrating insight-led data with creative vision to produce highly impactful purpose-built content.
Projects
- Product Range Shots (Studio)Creating lifestyle product imagery primarily for a product catalogue. Captured in a studio-built set, in collaboration with external photographers. Additionally, the stills were designed for integration across various platforms, extending their impact to outputs such as e-commerce, social media, and CRM.
- Social Selling Opportunity StillsA three-day model shoot to channel opportunity messaging. The project involved capturing a diverse range of scenario-based stills for various creative outputs, and cover shots for a global product catalogue. The team included a mix of professional models and everyday individuals, with filming taking place on location in London. The crew predominantly consisted of contractors and freelancers.
- Product Range Shots (Location)Generating a diverse array of lifestyle product imagery to enhance various creative outputs. The primary focus is on supporting product selling collateral, with the visuals also intended for utilization across digital and social platforms. Producing across two days on location, and managing a streamlined external crew comprising photographers and a prop stylist, alongside an internal art director.
- Side Hustle Campaign - The Body Shop At Home™A one-day shoot focused on conveying opportunity messaging through authentic representations. The project entailed capturing an array of scenario-based stills tailored for various creative outputs, along with cover shots for a global product catalogue. The team exclusively featured everyday individuals, without any model training.
- Continuous Brand Book ManagementLeading the ongoing development and maintenance of global brand books. Managing collaboration with diverse teams to produce both print and digital versions of the publication. Overseeing market adaptations, including content localisation and translations. Additionally, owning print production process, including sales trend analysis, print supplier management, and continuous cost control.
Work history
Global Marketing Content ProducerThe Body Shop
- London, United KingdomFull Time
Managing end-to-end production of digital and print marketing and sales materials, as well as raw creative assets.
Leading content production planning (internal, agencies and freelancers) in alignment with organisational budget and key deliverables.
Managing procurement and day-to-day relationships with external agencies (starting with scope of work outline and following through to final content delivery).
Triaging creative team workload and acting as a point of contact for all external support design requests.
Outlining and implementing comprehensive content production processes, including integration of project management tools to ensure efficiency and transparency.
Briefing and directing all aspects of pre and on set production, including set build, photography, talent, styling, and retouch.
Developing holistic marketing concepts to produce unified channel messaging, to be consequently used as a key focus for tone of voice direction.
Driving fast paced promotional activity across multiple markets.
Global Catalogue PlannerThe Body Shop
- London, United KingdomFull Time
Defining and driving strategic transformation of multiple marketing and sales tools and materials, to enhance customer experience.
Producing engaging, purpose driven sales tools to enable commercial field activity (direct selling industry).
Driving continuous field engagement and satisfaction insight research (including focus groups) to ensure content relevance and efficiency.
Translating strategic channel direction along with consumer feedback into marketing content requirements.
Managing production of field training materials, providing guidance on product USPs and relatable best practice examples.
Overseeing global content localisation, including language adaptations.
Owning full print production process from initial proposal through to delivery into distribution centre.
Ensuring creative execution and tone of voice are consistent within all produced content; and all materials reflect brand identity.
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Skills
- Project Management
- Content Production
- Content Management
- Editorial Content
- Strategic Marketing
- Storytelling
- Brand Activation
- Marketing Management
- Art Direction
- Creative Strategy
Education
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BA(Hons) Events Management Received First Class Honours DegreeUniversity of Northampton
- Northampton, United Kingdom
In depth events industry modules, including Events Planning & Design, Risk Management, Events Professional Practice, Recreation and Event Tourism and Client-Centred Events; with an extensive focus on marketing through such modules as Public Relations Practice & Management and Marketing and New Media for Events and Sport.
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National Diploma of Art DesignVilnius J. Vienozinskis art school
- Vilnius, Lithuania
Art History, Graphics, Design, Animation, Photography and Painting.
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