Editor with extensive journalistic and copywriting experience, particularly in supply and demand side of F&B. Understanding of Food Product Innovation and Ideation and Market Research, having worked in-house and as a trends/insight consultant for start-ups, global F&B brands and media. Self-motivated and energetic with collaborative and open-minded approach. Seeking permanent role / Fixed Term Contract as Editor within print or digital media, including brand editorial/content.
Key Skills: editing - research - interviewing - teambuilding
Personal Characteristics: collaborative - focused - curious - empathetic
Projects
- InsiderI loved being as an Insider as part of the early stages of SideStory Travel, which later became part of the Mr & Mrs Smith group. I led small groups (max 6 people) on walking experiences to visit food and drink producers, street food markets and restaurants around Bermondsey, whilst telling stories from a decade writing about the London food scene. I received some wonderful quotes from people who came on the tours: "Thank you for showing me a delicious side of London I had no idea existed!" "The
- AMP (A Meeting Place)AMP (A Meeting Place) is a new Instagram zine aimed to amplify women's voices in food, coordinated by food writers Anna Sulan Making and Victoria Stewart and chef/restaurateur Romy Gill. Issue 1 was launched physically in June 2018 at the Chefs Hub in Omved Gardens, north London, where 14 speakers each shared their view of what a sustainable future would look like in their area of work within food & drink. They are currently gathering ideas for Issue 2. It can be found on Instagram @ameetingplac
Work history
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Independent Consultant / ContractorClients incl. Warp Snacks, Schwartz, Unilever Food Solutions, Marriot
London, United KingdomFreelance
Presented research and recommendations to F&B start-ups and FMCG leaders on food marketplace and category trends, product innovation and inspiration for new product ideas. Reported to Marketing, R&D / Brand Directors and Founders.
Responsibilities and tasks:
* MACRO & TRENDS RESEARCH & ANALYSIS
* MARKET RESEARCH & ANALYSIS
* PRESENTATION
* FOOD TOURS
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Copywriter & CopyeditorVita Food Group, IFFCO, Juma Kitchen, Pizza Pilgrims (via 2 Forks), Bombay Sapphire, Courvoisier
London, United KingdomFreelance
Provides copywriting, proofreading and editing skills for numerous challenger and leading F&B brands, whose needs are wide-ranging, from business descriptions and brand stories to product copy, social media, press releases and communications workshops. I work with confidence, curiosity and focus to establish connections with audiences - previous clients have said the work was speedy and professional, with copy that carried their required tone of voice.
Responsibilities and tasks:
* ATTENTION TO DETAIL
* FACT-CHECKING
* FLEXIBILITY
* STAKEHOLDER MANAGEMENT
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Skills
- Brand Storytelling
- Content and Media Writing
- Editorial
- Journalism
- Copywriting
- Blog Writing
- Marketing
- Online Content
- Innovation
- Communicating Ideas
Education
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BA(Hons) Italian and History of ArtUniversity of Edinburgh
- Edinburgh, United Kingdom
Awards
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Longlisted for Fish Publishing Flash Fiction Prize 2021: 'An Uncertain Sea'Fish Publishing
I was honoured to be longlisted for this prestigious annual prize for my piece of Flash Fiction, entitled 'An Uncertain Sea.' The short story is about a little boy who has an imaginative, childlike understanding of the word uncertainty.C
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Scottish-Italian ScholarshipComitato di Coordinamento delle Associazioni Italo-Scozzesi
This scholarship promotes friendly relations between the students of Scotland and Italy. It was founded in 1985 by the Comitato di Coordinamento delle Associazioni Italo-Scozzesi.
For this award, I had to submit some work and be interviewed by a panel of judges.