Victoria Stoyanova

Community Architect

United Kingdom
Locked Pro Plan feature


  • Community Architect
  • Community Architect
    Creative Director

Projects credited in

About me

I’m a podcast and event host, community architect and the founder of hito labs - the first ever community systems lab. After building interdisciplinary communities for ten years, I discovered a real need for communities to connect with other industries, ideas and people. I started asking the question of amplification. Can we magnify the impact companies and individuals can have by connecting them to the right person, advice or opportunity? Instead of focusing on optimising information and knowledge flow in a given community, can we start looking at how to better connect a whole system, a super-connected macro community? This brought me to start creating links between the different communities that I’m part of. These experiments lead me to start looking at communities not as individual clusters, but as elements of a much larger, super-connected system. I firmly believe that this system and its modularity are the basis of the future of work. Working with communities as my raw material, I am lucky to be part of many brilliant networks. I also like to give back whenever possible. I’m a proud On Being and RSA Fellow, adviser to Second Home and mentor at Techstars, Escape the City and Out Of Office Hours. I’m also the London ambassador for Sandbox - a global community for leader under 30 and I’m lucky to be part of The Point People collective. I give guest lectures at the University of the Arts, London where I teach students about the future (and present) of work. I’m a judge for the incredible Lovie and Webby awards. In my free time, I host CreativeMornings/London and my award-winning podcast on the future of work - The Work We Do. If you’re exploring questions of communities, networks and systems, drop me a line. I'd love to hear from you.

Locked Pro Plan feature


  • Brand Strategy
  • Communication Strategy
  • Content Strategy
  • Community Building
  • Entrepeneurship
  • Tech
  • Production/project Management
  • Event Curation
  • Podcast Host
  • Speaker

People I’ve worked with

Companies I’ve worked with

  • The Socials

    The Socials

    • Design
  • Anyways Creative

    Anyways Creative

    • Design
  • Second Home

    Second Home

    • Social Enterprise
  • Mother London

    Mother London

    • Advertising

Work history


Jan 2017
  • London, United Kingdom
  • Freelance
  • The Work We Do is a podcast about the people redefining the meaning and purpose of work. It was shortlisted for the 2017 Lovie Awards. I speak with entrepreneurs, scientists, chefs, curators, architects and educators - the new voices of our work culture.



hito labs

Nov 2015
  • Full Time
  • hito labs was born from a question of amplification. Can we magnify the impact companies and individuals can have by connecting them to the right person, advice or opportunity? hito labs helps organisations, startups, corporates and agencies connect to what matters most: talent, opportunities, advice, investors, collaborators. Clients include the BBC, Techstars, EY, Impossible, Microsoft Ventures, Hyper Island, Mother, Your Majesty and the Victoria & Albert museum.


London host


Mar 2012
  • London, United Kingdom
  • Freelance
  • CreativeMornings is a free monthly breakfast lecture series for the creative community taking place in 180+ cities around the world. All chapters are run by volunteer hosts and I have been running the one in London for six years. Our community is made of 8000 people working in the creative and technology industries. Speakers include Wikipedia's Jimmy Wales, It's Nice That founder Will Hudson and artist Anthony Burrill.


Director of Community, Content and Culture

Second Home

Mar 2015 - Dec 2015
  • London, United Kingdom
  • Full Time


Regional Manager - Europe


Aug 2013 - Mar 2015
  • London, United Kingdom
  • Full Time


Strategist and Special Projects

Mother London

Aug 2012 - Aug 2013
  • Full Time



Sep 2010 - Sep 2013
  • MA - Strategic communication and marketing


Sep 2008 - Sep 2010
  • Paris, France
  • Linguistics, Semiotics and Media



Best interview/talk show shorlist

The Lovie Awards

  • My podcast was shortlisted as one of the best interview/talk shows at the Lovie Awards.



On Being

  • I have been awarded the inaugural On Being Fellowship by Krista Tippett