I'm an organised and creative interiors stylist with tonnes of styling and art directing experience working on a wide variety of editorial and commercial projects including exhibitions, press shows, advertising campaigns and look books.
My background in textiles, retail buying and floristry were vital in giving me the confidence and creative skills needed to work in magazines where I worked in-house as a Style Editor for 7 years. During this time I was managing a team and overseeing the editorial content and design direction of the style department, covering interiors, food and flowers.
Since becoming freelance in 2011, I have had the pleasure of Styling and Art Directing for some of the most recognisable and reputable brands including Harrods, Wedgwood, Quadrille, Royal Doulton, House of Fraser, Royal Albert, House & Garden, Marks & Spencer, Stylist and Marie Claire. I have also styled and appeared on various television programmes for Channel 4 and BBC News.
I have a passion for interiors which gives me lots of energy and enthusiasm for every job. I also have excellent planning and organisational skills alongside the ability to negotiate and work to a budget which ensures a smooth production from start to finish. I'm involved in every aspect, from organising photo shoots to sourcing props and locations, commissioning photographers, set builders and models.
Projects
Work history
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Freelance Interior Stylist & Creative DirectorVictoria Sullivan LTD
United KingdomFreelance
-To determine and address interior styling needs of all clients
-Prepare furniture plans and mood boards based on client’s style and budget
-Prop buying, styling and production across multichannel platforms and retail spaces
-Style and art direct editorial and commercial projects including press shows, advertorials, window displays, advertising campaigns and look books
-Source and select appropriate furniture, paint schemes and artwork
-Source, commission and manage all suppliers for assigned interior styling projects
-Commission and implement budget through key industry resources and an enviable contacts list
-Liaise with co-workers and suppliers to ensure smooth production where deadlines are met
-Identify and obtain new clients through advertising, social media, and referrals
-Develop and maintain strong business relationships with all clients, customers and suppliers
-To write copy and create news and travel features for various magazines
Style EditorTime Inc UK
- London, United KingdomFull Time
-Created and edited style pages contributing fresh and innovative ideas, keeping up to date with emerging trends
-Managed the style department’s budget and a small team
-Sourced products for the magazine, ensuring the editorial brief was adhered to in terms of price, range, style and variety
-Produced interesting and inspiring copy for style and travel news pages
-Organised photo shoots, from initial planning to final implementation
-Sourced and commissioned writers and photographers giving clear direction
-Sourced locations and studios, negotiating prices to keep within budget
-Monitored competitor activity to maintain a clear understanding of the market and target audience
-Represent the magazines at client and press events and for TV and radio
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Skills
- Prop Sourcing
- Art Directon
- Trend Research
- Trend Forecasting
- Scamps
- Set Decoration
- Moodboard Creation
- Project Management
- Budget Management
- Cost Negotiating
Education
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BA (Hons) Textile DesignLeeds University
- Leeds, United Kingdom
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A LevelsSt. Dominics Sixth Form College
- Harrow, United Kingdom
A Levels in Art (B), English Literature (C) and Design (D)
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