About me
12+ years experience working in marketing, sales and management. 6 years experience in largest and most successful direct marketing company in CEE region- expert for multichannel campaign management (developing sales campaigns through six sales channels- Television, Internet, Print, Telemarketing, Retail and Wholesale).
7+years managing international brands present on 20 markets in the CEE regions.
Expert for Digital Marketing and Social Networks, was Digital Marketing Manager for brands Nike, adidas, Champion, Ellesse, New Balance, Converse.
Currently working in biggest wines and spirits producing company in Croatia, Badel 1862- managing Trade marketing activities for markets: Germany, Austria, UK, Netherland, Italy & Sweden.
Specialties: marketing plan, budgets development and execution, multi-channel campaigns, brand development & growth, coaching and team leadership, trade marketing & sales, brand protection, new product launches, digital marketing and advertising.
Projects
Work history
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Trade Marketing Western EuropeBadel 1862 d.d.
Zagreb, CroatiaFull Time
▪ Develop and monitor implementation of marketing, advertising and promotional plans in order to drive brand development and increase sales on wine and spirits markets: Germany, Austria, Italy, Netherlands, UK , Sweden, US & Canada
▪ Allocate marketing and trade marketing plans by focus countries and geographical area in consistency with HQ strategy
▪ Manage logistical, organizational and marketing aspects for major Wine Shows throughout the EU
▪ Lead efforts to leverage the global brand positioning and drive brand recognition and demand
through partnership
▪ Close cooperation with Area Development Managers
▪ Coordinate projects with a variety of people, departments and clients; manage projects and take decisions under tight deadlines
▪ Manages budget and targets within the assigned channel
▪ Develop metrics, forecast, analyses and reports monthly on channel marketing spend and return by account. Adjusts plans and objectives when appropriate.
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Brand ManagerTehno Mag d.o.o.
- Zagreb, CroatiaFull Time
▪ Developing marketing&sales plans and budgets for Croatian market for Dyson, BaByliss and Fitbit brands
▪ Ordering, purchasing goods and tracking sales through sales channels
▪ Planing and developing sales activities in order to achieve all KPIs
▪ Cooperation of all marketing and sales activities with leading wholesale partners- Harvey Norman, Sancta Domenica, Emmezeta, Pevec, Elipso and web shops e-kupi, Links, Svijet medija
▪ Developing and executing marketing campaigns through television, digital, print, wholesale & retail
▪ Price strategy development and brand positioning on the market
▪ Eduaction of sales team
- Events/promotions organization
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Skills
- 360 Branding
- Digital/ Print
- Digital Marketing
- Brand Management
- Brand Developent
- Campaign Production
- Email Communications
- Budget Control
- Project Management
Education
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W
WSET Level 1 Award in Wine and SpiritsWSET AWARDS
- London, United Kingdom
A division of the Wine&spirits education trust
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Diploma in Social Media MarketingShaw Academy
- Dublin, Ireland
+ Show more