My role is make sure we're continually delivering highly effective, super-creative content with the right partners, which is published to the right places.
I'm responsible for our content + publishing strategy & data + insights teams, and sit on our Executive Leadership Council to make sure modern storytelling is kept at the heart of what we do.
Work history
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Chief Content StrategistH+K Strategies
London, United KingdomFull Time
Responsible for leading our content strategy and execution, building strategic partnerships with content platforms & providers and making sure we're taking full advantage of next generation content opportunities.
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DirectorH+K Strategies
London, United KingdomFull Time
As Director of Content + Publishing Strategies I help the agency teams create multichannel content that tells a brand's story, then work out where to put it so that the right audience gets to see & engage with it. While I consult on all our major clients, I play on ongoing role on Huawei, Intel and HSBC.
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Skills
- Advanced Social Media Knowledge
- Digital
- Content Strategy
- Editorial
- Partnerships
- Influencer Marketing
- Data
- Global Accounts
- Publishing
- Audience Analysis
Education
BA(Hons) Fashion Promotions and IllustrationsUniversity for the Creative Arts
- Epsom, United Kingdom
- Editor-in-chief of our degree class' magazine, No Purchase Necessary.
- Final major project work on instore installation shown at London's Graduate Fashion Week 2006
BTEC National Diploma Fine ArtUniversity for the Creative Arts
- Farnham, United Kingdom
Awards
The Drum Social Buzz Top 50The Drum
The Social Buzz Top 50 is a list of the 50 most influential people in social media marketing in the UK. The Drum initially invited the industry to nominate notable individuals via thedrum.com, who were then ranked by the Social Buzz Awards jury based on career success to date and participation in the industry.H
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Innovator 25 EMEA 2015Holmes Report
"The first Innovator 25 class in EMEA takes a glimpse at our industry’s future, shining the light on those individuals who are shaping what influence and engagement will look like tomorrow. The people recognised here come from various corners of the industry — creative strategy, digital execution, influencer mapping, storytelling — but together they represent a compelling picture of what marketing and communications represents in the modern era."
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