About me
Vince Frost is the founder and Executive Creative Director of Frost* Collective, Sydney.
Before starting Frost* Design in London in 1994, Vince was the youngest Associate Director at Pentagram. In 2004, he relocated to Sydney and, as Creative Director of Frost* Design, has lead a wide range of projects for clients such as Deutsch Bank, Qantas, Frasers Property and Sydney Opera House.
Vince is an Executive Committee member of D&AD, a member of AGI (Alliance Graphique Internationale, Switzerland) and a Honourary Fellow of ISTD (International Society of Typographic Designers, London). In 1996, Vince was awarded Designer of the Year at the Chartered Society of Designers, and he has since received numerous creative awards from D&AD, Art Directors Club (New York and Tokyo), The Society of Publication Designers New York and AGDA Australia.
Vince is currently a Consultant Creative Director to Woolworths South Africa, and his second book, Design Your Life®, will be published by Penguin in November 2014.
Projects
- Chinatown KioskConversion of the seating pagoda in Dixon Street to an information kiosk to service Chinatown called for a sympathetic and contextual design. The design approach is to treat the new enclosure as a patterned red lantern by day which is illuminated by night. The Pagoda roof and lantern sit on a base that is level with the footpath to the south-east, providing accessible access and a plinth to the north-west that resolves the steeply sloping Goulburn Street footpath. The lantern is inserted inside
- Yielding the fruit of love’s labourTo celebrate this month’s 10th anniversary of food rescue charity OzHarvest, we’ve produced and designed a cook book featuring recipes from the who’s who of Australian chefs, and collaborations with the food industry’s leading stylists and photographers. The fundraising cookbook celebrates kitchen gardens of all shapes and sizes with 50 of Australia’s most celebrated chefs, including Matt Moran, Neil Perry, Guillame Brahimi, Hamish Ingham and Simmone Logue. Through over 100 family friendly reci
- Design Your LifeOne + One = Three I spend my working life helping other people work smarter. Every day my team and I enter organisations, identify problems and find solutions. We redesign not just how an organisation looks but how it articulates, how it flows. For the past 25 years, I have always been designing. I’ve built a thriving practice, amassed an enviable number of accolades and earned the respect of my peers not to mention numerous repeat clients. By all measures, I am a success. But for years my private life was a mess. I was helping people work smarter. But I did not know how to live smarter. I was designing and redesigning everything but me. It wasn’t a moment of revelation so much as evolution. I can’t say when it happened but it seems I hired me to help myself live better by living smarter. I began applying my principles of design to my own life. And I found my flow: I am more reflective, more alive to my senses, more in touch with the people in my life and more aware of my value. In short, I am happier. This book is the next step in my evolution. If my design process can bring value to me as a person, perhaps it can bring value to others. Or, more radically, bring others to recognise their own value. This book will not solve your problems. You have to do that yourself. And it will take lots of hard work. But I believe this book will inspire you to work better at living better. I am designer. I am a doer. My ultimate measure of success is achieving what I like to call doability. It’s not a real word. But its meaning is manifest. This book is more than words, more than images. It’s about inspiring ideas to life. It’s about proving the impossible possible.
- ZemblaZembla was a literary magazine that Dan Crowe and I started from scratch. We had no money. We didn’t do it for the money we just wanted to make it happen. Typography was the main vehicle to do justice to the authors and bring the stories to life, so I played with words and typography. I loved every minute of it.
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Skills
- Art Direction
- Design