Vincent Shiels

Vincent Shiels

Label InternLondon, United Kingdom
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Robin Ellis
Vincent Shiels

Vincent Shiels

Label InternLondon, United Kingdom
About me
Universal Music Group Intern working on Big Machine Label Group. I've enjoyed five years of work experience in communication roles, working with starts ups, including my own, and global companies such as Spotify, St. Tropez, Fudge Hair, and externally with Nike, Red Bull, Live Nation and more. Working as a Design Assistant, in Events Management and manual roles also contribute to making me an individual that is diligent, ambitious and highly self-motivated.
  • Spotify Student Campaign 2015 - 2016
    Spotify Student Campaign 2015 - 2016
Work history
    London, United KingdomFull Time
    ° Scouting quality and diverse acts, established and new, to perform at Sofar Sounds ° Helping to create line ups and run nights
    Universal Music UK logo
    Universal Music UK logo
    Label InternUniversal Music UK
     - London, United KingdomInternship
    ° Working on every part of the Big Machine Label Group (BMLG) UK operation (Marketing, Digital, Promo, Sales, Production, Events and more) ° Working American repertoire with the challenge of breaking it in the UK ° Responsible for BMLG eCRM. I increased open rates by 172% and CTO by 116% ° Built long term digital campaigns around traditional marketing funnel, tailoring each bit of activity to targetted audiences with platform specific content ° Key role in BMLG's streaming strategy: created first Spotify pre-save campaign, initiated streaming focused marketing messaging, worked with Spotify on AM/PM series, reguarly tracked streaming actvitiy °First in Universal UK to run a Facebook Bot campaign.
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  • Adobe Photoshop/indesign/illustrator
  • 2:1 Degree
  • English Literature
  • Adobe Premier Pro
  • Css Html
    2:1 BA English Literature
     - Bristol, United Kingdom