About me
I have recently achieved a Distinction in my International Business MSc specialising in Marketing. This has equipped me with an exceptional understanding of marketing with which I have utilised within multiple organisations as an assistant within their buying departments. My ambition and passion for the Fashion Industry enables me to have key strategic input when deciding what products to purchase to meet the seasonal targets of our digital and store channels. I have experience both as an Assistant Buyer and Marketer, which enables me to bridge and communicate effectively between two departments as I understand their focus and needs.
Work history
Distribution AssociationSelfridges
Full Time
I worked closely with the Marketers and Buyers within Selfridges as a strategic partner providing holistic guidance across Digital and Store departments. This role was created due to my unique skills and experiences
● Worked alongside the Buying Department providing key intel to support negotiating buying terms with vendors
● Developed a point of view about product assortment and business opportunities.
● Maintained industry knowledge: researched and explored marketplace and category trends
● Collaborated with cross functional teams including Planning, Creative, Technology and Marketing
● Participated in weekly marketing briefings to demonstrate and present the brands
● Understood components of driving a business based on daily and weekly sales analysis, margin performance and on-line consumer findings.
● Served as partner to junior members of the Merchandising team
● Always reaching or exceeding individual KPI and CRM.
● Closely analysing productivity and sales within departments maintaining strong liaisons with Sales Manager.
● Managed the relationship between Store and Digital merchandising to ensure key learnings were shared across both channels
● Heavily involved in Selfridges Digital performance and utilisation of the site as a distribution channel
R
R
Marketing AssistantRichard Nicoll
- Internship
● Liaising daily with clients, customers and suppliers. Attending networking events & promoting the company.
● Writing marketing emails and briefs and working with various stakeholders to gain signoff for distribution
● Support the company in the implementation of the marketing campaigns.
● Managing & maintaining product & data information within company systems
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Skills
- Future Trends
- Analytical
- Confident
- Branding
- Marketing
- Sewing
- Illustration
Education
H
H
MSc International BusinessHult International Business School
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● Selected to be on the Dean’s list.
● Specializing in New Product Development, Entrepreneurial Marketing, Digital Marketing & Social Media and Global Strategy.
U
U
Bachelor of Arts (BA), Fashion DesignUniversity of the Creative Arts
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● Part of Student Union team organizing internal fashion shows and local student events.
● 1 of 10 students to showcase final garment and final illustrated work at internal show case.
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