Creative and versatile marketer with a background in the fast-paced creative industries - combines both B2B experience within creative agencies with client-side B2C marketing experience, to deliver high quality lead generation and brand awareness campaigns.
Worked alongside the Group Marketing Manager and Heads of Business of 9 Citygate branches (Volkswagen, Kia, Skoda and VWCV brands) to deliver on the 2017 marketing plan. - Launched a new Kia Dealership and Bodyshop in Slough - Worked on the continual development and optimization of the website, including keeping website content up-to-date using HTML through the CMS - Collaborated with the Communications and Sales teams to put on sales and promotional events – resulting in two of Citygate’s most successful sales weeks in the company’s history - Co-managed the content marketing strategy which saw a YoY increase of 168% in sessions to the Blog pages - Managed the social media strategy - Saw our email marketing open-rate climbing to 30-45% and CTR averaging between 3-4%.
Supported senior team members in the smooth delivery of high-quality projects on brief and on time. Working on key accounts for leading technology brands including O2, Sage, SAS, AVEVA and Pure Storage. Managing elements of projects, including maintaining status reports and timelines, assisting with creating job estimates, briefing the creative studio, proofing and handling amends, organising and preparing for client meetings as well as cultivating and developing both internal and client relationships.
Worked as part of the creative agency team to plan and execute marketing campaigns to ensure that our client's (i2Office) objectives were met. Managed the client's social media accounts and display advertising, ensuring that they got the most out of their marketing budgets. Tracked online metrics to analyse and optimise campaigns.
Worked in partnership with Barnardos to plan and manage digital, creative youth projects: 'The Blink Effect (radio project) and "WY.TV" (YouTube channel). Managed budgets up to £15,000 as well the charity's marketing campaigns. Was responsible for reviewing marketing strategies and the rebrand.
Assisted with managing the IAmMusic.TV website and updating the CMS with new content, in addition to ensuring that blog posts were proof-read. Edited basic website HTML to optimise the layout and format of the site. Scheduled content out on social media channels. Attended PR events and reviewed gigs and releases in order to create engaging blog content for the website.
Helped facilitate the planning of the monthly music showcase ‘UD Live’. Assisted the Head of Marketing with planning innovative digital marketing and social media campaigns to reach our target demographic. Managed the creative direction of the brand’s YouTube channel - ‘UDTV’ and came up with an effective marketing strategy to promote the channel through social media platforms.