Worked as part of the creative agency team to plan and execute marketing campaigns to ensure that our client's (i2Office) objectives were met. Managed the client's social media accounts and display advertising, ensuring that they got the most out of their marketing budgets. Tracked online metrics to analyse and optimise campaigns.
Worked in partnership with Barnardos to plan and manage digital, creative youth projects: 'The Blink Effect (radio project) and "WY.TV" (YouTube channel). Managed budgets up to £15,000 as well the charity's marketing campaigns. Was responsible for reviewing marketing strategies and the rebrand.
Assisted with managing the IAmMusic.TV website and updating the CMS with new content, in addition to ensuring that blog posts were proof-read. Edited basic website HTML to optimise the layout and format of the site. Scheduled content out on social media channels. Attended PR events and reviewed gigs and releases in order to create engaging blog content for the website.
Helped facilitate the planning of the monthly music showcase ‘UD Live’. Assisted the Head of Marketing with planning innovative digital marketing and social media campaigns to reach our target demographic. Managed the creative direction of the brand’s YouTube channel - ‘UDTV’ and came up with an effective marketing strategy to promote the channel through social media platforms.