Enthusiastic, sparkling, great planner, creative marketer with 4-years work experience in Sports Marketing in developing innovative solutions to enhance sponsorship deals and managing big clients (like Italian National Olympic Committee, Speedo, Gillette, Avis, Intesa San Paolo). Good team worker, always smiling, I love to bring my positive attitude and creativity solutions in the office. Graduating in MSc Marketing&Creativity at ESCP Europe, available from November 2015 for an exciting role in marketing.
University Company Project
University Consultancy Project
Within a clients' portfolio of more than 25 international athletes&Olympic champions I was responsible for managing Danilo Gallinari (NBA) and Francesca Piccinini (the best Italian volleyball player) image-rights related to national and international advertising campaigns by dealing with sponsors, media, institutions and fan.
- AVIS* Project: the first Italian 3D social campaign for blood donation *(Italian biggest no profit organisation for blood donation) Responsible for planning the campaign in all its parts, participate to the creative process and the creation of the commercial’s storyboard (it was the first Italian 3D commercial). Managed the campaign’s budget and fund raising activity, I was responsible for the entire project and the relationship with the client. http://www.avis.it/emilia-romagna/scozzoli/scozzoli.html - Olympic Athletes Project Managed the image rights for some athletes of the official Italian Olympic swimming team by coordinating national and international media relations, institution (Italian Swim Federation, INOC, the Army-sport section), fan (events and social media management) and sponsors relations (Speedo, Technogym, Armani, Omega, D&G).
Some of the key topics\?classes: Art&Science of Creativity (Disney) - Integrated Marketing Communication (Muller Diary, Skoda in UK, IKEA) - Digital Marketing (LEGO Community, Cisco, BBVA) - Breakthrough Strategy ( Virgin Media, BenettonVSZara, Radiohead) - Project Management (Apple) - Consumer's Value (Consumer Journey McKinsey, Microsoft, Tivo) - Branding and Creation of Value (Singapore Airline, Citygroup) - Global Marketing Strategy (Tesco) - Fashion Marketing. Moreover I took part at Creativity Industries Seminars, Creativity Workshop, Guest Speakers from Industries (L'Oreal CEO, Net-a-Porter Mktg Manager, Cartier Country Manager, Tag Heuer Mktg Manager) Presentation Skills Training Sections.
Final thesis "Strategies and tool for champions, Sport Marketing Public Relation with Fabio Scozzoli". Principal subjects: Theory and technique of Public Relations, Marketing & Communication, Theory and technique of Advertising, Sociology, Psychology, Economics, English, Spanish