Projects
- ReDoOn the occasion of the yearly open doors , ESAG Penninghen launched an internal competition for the realization of an exhibition stand, to be built in cardboard. As the winner of the competition (along with Lucie Mahieu), the stand ReDo was built in real scale and used to display the work of graphic design students. The self standing structure consists of a series of interlocking modules designed to be easily assembled in different fashion and easily transported. The available material has been used with the minimum of waste making for a cost effective, versatile and reusable temporary stand. ReDo is an innovative modular construction system made of cardboard that can be used in different ways at trade fairs and events. In addition to the ecological benefits of using cardboard, it is very economical through its lower initial investment, savings made from quick and simple assembly, lightweight transportation and its re-usability. The system is fully printable and is finished with a fire-proof coating.
- Inside OutInside Out looks into the ambiguous relation between people and objects in today’s consumption culture. What is the weight of things in our heavy commoditized life? Is there still space for a meaningful and lasting relation between people and things? Will design succumb to the ever-changing demands of the market or will it shed a critical light over them? I don’t consider myself to be a relentless consumer: I buy little, I keep long, I repair when I can and when the time comes to throw something away, I always find it a little difficult to do it. The throw-away culture makes me uneasy, just like the idea of designing objects that the market will quickly make obsolete. Despite this, when I’m faced with the proliferation of commodities on a supermarket shelves, I surrender. As a subject of this work, I have chosen that humble thing that goes under the name of package cushioning, one of the most thrown away things of our consumer society and the perfect paradigm of it. The challenge of the project was to “rescue” these prosaic materials from the landfill and make them the subject of a design process aimed at their “re/valorisation”. In order to do so “according to the structural and material data provided by the fragments, I set to the task of reconstructing something which we assume to be unknown to build up a fantastic and unexpected thing” (Munari, 1966, p204). The outcome of this journey is a strangely familiar set of vessels that, after a long process of casting and experimentation, unexpectedly “emerge” from the negative spaces of the cushioning. They are simple artifacts that belong to the realm of the ordinary, but their unconventional forms and their ironic presence, invite us to explore them further, as if we would with an archaeological finding. They surprise, interrogate, provoke and make it difficult to categorize them as “the beautiful” or “the useful”.
- BRC 2015 National AssemblyNational Assembly The British Red Cross is a volunteer-led humanitarian organisation that helps people in crisis. Each year, the charity gathers to celebrate its achievements at home and abroad. The 2015 National Assembly was held at the Brighton Center in March and hosted over 900 volunteers and staff. The Assembly, which had the theme “refusing to ignore people in crisis”, gave the organisation’s volunteers a chance to hear about recent success and discuss upcoming initiatives. Marketplace The Marketplace in particular is the exhibition area for the event, where teams from across the organisation share their work with volunteers and staff. This space has been a key feature of the National Assembly as it offers attendees the opportunity to find out about aspects of work that aren’t featured on stage and ask questions about teams and projects that interest them. With a focus at the 2015 event on the new strategy and a desire to make the event more interactive, there was a need to look again at the marketplace and define a clearer purpose for the stands. My role This was a perfect opportunity for me to develop my design and event management skills. My responsibilities included liaising with teams from across the organisation to help them develop their stands, planning the layout of the entire marketplace, coordinating the marketplace and working with colleagues to create interactive displays and activities. Moreover, I collaborated with the graphic design team to design the partitions for each stand.
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Work history
Exhibition Designer & CoordinatorDesignersblock
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Designersblock 2015 took place from 24th - 27th September at the Bargehouse in Oxo Tower Wharf as part of the London Design Festival.
Designersblock showcases multidisciplinary design from over 100 independent designers, collectives and companies. Established in 1998, Designersblock shows feature product, lighting, jewellery, ceramics and concepts from emerging and established designers.
http://events.verydesignersblock.com/
My role:
- Planning the exhibition layout (100m2 over 4 floors)
- Understanding each exhibitor's brand, products, needs and objectives
- Assuring stand compatibility with the venue's regulations and requirements
- Doing a variety of design work, including invitations, signage, name badges and graphic design banners to be hung in the reception area
- Promoting the event and publishing projects on the Designersblock online newsletter
- Working at front of house during the London Design Festival, welcoming visitors and helping with any enquiries
Project Leader
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In June 2015, Kingston University was invited to participate in Transbazar, a design event organized in the French city of Mulhouse. The participants were invited to take possession of a number of empty shop units and set up live pop-up productions of object-souvenirs, able to reflect Mulhouse’s post-industrial identity, using low cost, locally available materials and involving the local community.
“Les Carnets de Mulhouse” is a series of pocket-size notebooks made out of quality-control rejected yarn from Mulhouse’s iconic textile manufacturer, Dollfus-Mieg et Compagnie (DMC). This raw material was hand processed and transformed into colourful sheets of paper that were then hand-binded together. The simplicity of the paper-making fabrication process allowed visitors to take active part in it. Their handcrafted beauty and meaningful connection to the industrial history of the city gave the carnets a distinctive “souvenir” quality and a real commercial appeal.
As the project leader employed by the University, I was responsible for helping a group of MA students come up with an engaging idea that responded to the brief. I was tasked with planning, executing and delivering the project to Mulhouse, where it was then exhibited for 20 days. I also oversaw the entire production process, facilitated and coordinated the participation of the local community, presented the project to the press and designed the logo and brand identity of the product.
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Skills
- Events
- Interior Architecture
- Picture Editing
- Brand Identity
- Budgeting
- Design
- Display Design
- Event Design
- Exhibition Design
- Problem Solving
- Project Management
- Sketching
- Space Planning
- Indesign
- Photoshop
Education
Design: Product Space
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Distinction
BA Interior Architecture and Design
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