About me

Strategic Brand and Marketing Consultant with over 6 years of experience spanning across global premium, lifestyle and start-up brands. Passionate, creative, curious and keen on innovation.

QuestionsProjectsExperienceTeam

Projects

• La Gotta Swimwear - Skincare & WellnessCo-founded the skincare and wellness division. Developed packaging, formulations and collaborated on creative direction and asset development.

Work history

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Brand ConsultantWonder & Friends
Jul 2021London, United KingdomFreelance
• Branding: Defining brand strategy and communication for a very diverse and unique startup fashion/lifestyle brand and retailer that works with global brands across luxury, street/sportswear and e-comm. I've helped build their positioning as a high profile company with new brand strategies with a focus on product collaborations and demand generation through pop culture. • Market Research: Competitive anlaysis to optimize new product launches.
Art & Social Media DirectorHumanery
Mar 2021London, United KingdomFreelance
• Art Direction: Photoshoot and moodboard planning and on-site coordination with photographer and models. • Project Management: Collaboration with content strategist, editors, graphic designers, PR and ad agency to execute social media and creative strategy. • Social Media: Engagement and organic social media management.

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Education

MastersCentral Saint Martins (UAL)
Sep 2020London, United Kingdom
MA in Innovation Management
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Short Course in Herbal MedicineCollege of Naturopathic Medicine
Mar 2021 - Apr 2021London, United Kingdom

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