Wai Lau

Wai Lau

Creative DoerFrome, United Kingdom
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Oreoluwa Ayoade
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Wai Lau

Wai Lau

Creative DoerFrome, United Kingdom
About me
Artist and Creative Doer, with 20+ years experience as a director of design, film and creativity, most recently with Nike as EMEA-wide Creative and Design Director. I’m now the founder of No More Parachutes, a ‘cut loose from the known’ strategic and creative agency that specialises where sport and positive living intersect with culture and style. Shh! I’ve got a plan
Work history
    No More Parachutes logo
    No More Parachutes logo
    Founder & Creative DoerNo More Parachutes
    United KingdomFull Time
    No More Parachutes is a ‘cut loose from the known’ strategic and creative agency that specialises where sport and positive living intersect with culture and style. We're an impact-minded, fully remote team with small-agency nimbleness but a big-agency network and senior expertise drawn from a collective of industry experience. Our clients include household names alongside an array of exciting young start-up enterprises. Deploying a network of senior experts, we lead all the stages of creative campaigns from strategy and concepting through to final delivery. This includes strategic and creative direction, design, production and project management. We range from major big-budget projects (brand strategies and identities; digital transformations; major brand moments including events; product ideation and launches) to one-hit wonders (including campaign executions; design and retail executions; documentary, film and animation; book and magazine design).
    Nike logo
    Nike logo
    Creative DirectorNike
     - NetherlandsFull Time
    Brand Design Team Leader & Mentor, driving and creative directing the most extensive performance category campaigns for Nike Football, Basketball, Jordan, Men’s Training, Golf and Tennis in EMEA. Responsible for all marketing (tv, print & digital) assets, PR/communications, events and retail output.
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Skills
  • Ideation
  • Strategic Design
  • Strategic Marketing
  • Strategic Branding
  • Leadership
  • Mentoring
  • Presenting
  • Client Presentation
  • Digital
  • Freehand
  • Campaign
  • Typography
  • 3D
  • 2D
  • Retail
  • Event
  • Event Design
  • Film
  • Film Editing
  • Film Graphics
  • Writing
  • Directing
  • Production
  • Network Collaboration
  • New Media
  • Computer Games
  • Sport
  • Fashion
  • Youth Engagement
  • Entertainment