Wai has just upskilled herself with an intensive User Experience Design course in General Assembly (London).
Advertising Art Director/ Graphic designer currently based in Hong Kong, looking for any opportunity around the world.
Strategic thinker and doer. Well-understanding in Asia culture and market.
Wai has been working in the advertising industry for 5 years in Hong Kong, having experiences in working with brands across food, electronics, furniture, health and beauty, jewellery, bank, financial authority, mall property...etc.
Experiencing agencies with different scale and entirely various working styles, she becomes versatile and able to shape brands with their possibilities. Rationally in strategy, borderless in visuals.
Solid experience on both conceptual ideas and high-level artwork execution from digital to print. Track record in organizing visual projects throughout the creative process from ideation, client presentation, and implement. She has also developed the advanced multi-tasking skills working in a fast pacing and ever-changing environment.
Been working in London for more than one year, Wai has proven record to demonstrate her creative ability for multicultural and cross country markets. New businesses have successfully brought in place upon her design contribution.
With all these background adding up, Wai is able to approach problems with creative, aesthetic, usability design and marketing perspectives at once, with strong empathy to balance needs of stakeholders.
Wai received her degree in Advertising Design from the School of Design of Hong Kong Polytechnic University, Asia’s top design school. Which lay the foundation for herself to create design/idea with a strong rationale. Wai opens herself to all sorts of opportunities that could equip her with diverse views and skills.
Work history
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Art DirectorHot Pot China (London) (Former Hot Pot Digital)
- London, United KingdomFull Time
A London full-service startup digital agency matches diverse global brands with expert knowledge of the Chinese market. Ensuring successful entry in the complex and ever-evolving market environment.
• Leading visual direction on digital campaigns, microsites
• Establishing concepts for campaigns and photoshoots that reflect client objectives
• Coordinating and managing external vendors
• Building design and visual principles for the company flagship products
• Social content design & execution
Brands serve: UEFA, Westfield, Fortnum’s & Mason, Selfridges, Ted Baker
Proven record of creative output, acting as the bridge between western countries and China through the use of creative digital marketing and advisory. Highly multicultural environment work experience.
As the only art-based in the house, I also brought the company brand image to the next level by building, structuring, implementing, and gatekeeping the visual identity throughout all company outputs in the business restructuring process. Ensured the modern and professional image is well-shaped and built.
New businesses have been successfully brought in place upon the completion of the visual identity design: 2 new clients (Convent Garden and Brown Thomas) and 2 existing clients (UEFA and Fortum’s) have all acquired the newly designed Blueprint.
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Freelance Senior DesignerHot Pot Digital (London)
- London, United KingdomFreelance
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Skills
- Visual Communication
- Creative
- Social Advertising
- Branding Design
- UX Design
- UI Design
- Integrated Advertising
- Chinese
- Cantonese
- Creative Campaigns
Education
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Certificate in User Experience DesignGeneral Assembly London
- London, United Kingdom
‣ Understand problem spaces and how to ideate solutions
‣ Articulate and defend design decisions
• Affinity mapping
• Define problem statement
‣ Communicate an understanding of the origins, benefits, and outcomes of UX design
‣ Participate in effective design critique
‣ Understand how UX designers work with others on a product development team (e.g. product managers, developers, visual designers, etc.)
‣ Produce UX documentation, including:
• Personas
• Information architecture
• Card sorting
• User flows
• Annotated wireframes
• Design tools - Sketch, Adobe XD, Marvel, InVision, Figma
“Such great finding that what you thought was a problem was actually a new experience, very insightful of you to recognise that. And you created wonderful branding! Not only was it playful, it was also sincere, which is a hard mix to get - well done. Your analysis of the problem landscape was very thorough - not only did you recognised that a lot of different problems were happening at once, you managed to identify which one to solve that would benefit your users most . I loved the way you listened to your users feedback, it really showed your level of empathy. You handled the questions well, and whether you mean to be or not you’re a humorous presenter, very personable and enjoyable to watch! Congratulations on a thorough research project, you should be proud.” Feedback from Clementine Brown, GA course instructor.
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Bachelor of Arts (Hons) in Design - AdvertisingThe Hong Kong Polytechnic University
- Hong Kong
- READING AND WRITING FOR DESIGN
- HONG KONG LIFESTYLE DESIGN
- INTRODUCTION TO MARKETING
- DESIGN THINKING
- DESIGN HISTORY
-ADVERTISING DESIGN - ADVERTISING PRINCIPLES
- VISUAL LANGUAGE
-VISUALISATION SKILLS (ADVERTISING)
- HAND VISUALISATION
- DIGITAL VISUALISATION
-CREATIVE DIRECT RESPONSE IN ADVERTISING
-CONSUMER BEHAVIOUR
-HISTORY OF ADVERTISING
-CULTURAL RESEARCH
-TELEVISION ADVERTISING
-WORK INTEGRATED EDUCATION
-CO-OPERATION PROJECT
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Awards
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Gold in the Best Mall EventMarketing Event Awards
The Peak Galleria - [ Fears in the ears ]T
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Best Idea – Gold in Web Design; Silver in Mobile; Bronze in Customer EngagementThe MARKies Awards
Pizza Hut [ Taste of you - Youpon ]
The MARKies Awards 2016
- Gold: Best Idea – Web Design
- Silver: Best Idea – Mobile
- Bronze: Best Idea – Customer Engagement+ Show more