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Friendly Score is a brand which is disrupting the financial industry as it is changing the way individuals can get loans with the concept of ‘social scoring’. This is software which extracts certain information from your social media activity to judge whether or not you should be offered a loan. In this role I was responsible for increasing the brand awareness of the company both online and offline. I ran a campaign called #DYK (Did you Know) which each day we revealed one secret to social scoring e.g. people that are divorced are less likely to be creditable. We ran this campaign for a period 1 month. I was also getting in touch will journalist in the financial industry.
To begin I got this role by getting in touch with the marketing director of the ZEO with a detailed plan on how I can help them capture the youth market in the UK. I did this by doing the following things such as: - Creating Innovative online and offline campaigns. - Sponsoring music events in London. - Promoting the ZEO at University of West London.
Created a competition called “UWL’s got Talent”- Where students at University of West London submitted a 15 second video showcasing their talents, users where then allowed vote on other contestants’ video on a scale of 1 to 10. The competition lasted for 3 weeks and in the end prizes were given to the contestants that finished 1st, 2nd and 3rd place. Also as act of goodwill we also gave each contestant a free drink just for entering the competition.