Founder and Chief Experience Officer at ELSE.
I've been working in experience design and strategy for over 20 years and in that time I have developed deep expertise in helping businesses identify, create, launch and support new products and services. I care most about projects and initiatives that seek to change behaviour in a positive way.
I founded ELSE back in 2010, we are a strategic design consultancy that helps businesses to create innovative and effective product and service experiences.
We have built up an incredible team with an impressive portfolio of work and since opening almost 10 years ago, we haven't looked back since. We're doing great work and having immense fun while managing to live the dream of a 4-day work week.
I have worked extensively in client, agency and management consultancy environments and have accumulated vast experience working across numerous sectors whilst developing a huge network of talented designers, technologists and strategists.
Alongside ELSE, I am currently a Design Business Association Mentor, I'm a guest lecturer at Brunel University, delivering the Experience Design module on the MSc in Digital Design, and I have also guest lectured at Cambridge University on the MBA. ELSE are also involved with Northumbria University and Imperial College. I'm also listed in the BIMA Top 100.
ELSE clients include:
UBS, Kodak, Nivea, Shell, Adidas, Allianz, Bupa, Boehringer-Ingelheim, Camelot, T. Rowe Price, Accor Hotels, Geneva Tourism, MGM, Accenture, Ibis, Photobox, Yota, Betfair, Universal Music, Warner Music, S7 Airlines, WeFarm, HMV, FNZ, 7Digital, O2, Telefónica, Vocalink, The Rolling Stones and Sir Mick Jagger.
Previous clients include:
Orange, France Telecom, Vodafone, 3, BT, BBC, London 2012 (Olympics), Multimap, Red Bull F1, F1, Adecco, ITN Source, Barratt Homes, Etihad Airways, British Airways, Learn Direct, Times Educational Supplement, Allen & Overy, Beats Headphones, NHS.
Work history
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Board MemberDBA - Design Business Association
London, United KingdomPart Time
Founder & Chief Experience OfficerELSE
London, United KingdomFull Time
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Skills
- Service Design
- User-centered Design
- Design Strategy
- Design Thinking
- Digital Strategy
- Experience Design
- Consultancy
- Innovation
- Product
- Design Research