About me
Hey there, I'm Washington a marketing strategist and creative dedicated to helping branding connect with their tribe their compelling and engaging content. Starting within a large agency environment, I have been lucky to have worked with some of the world largest companies across print, digital media, TV and brand activations.
Since the lockdown, I decided to go solo starting my own video marketing consultancy targeted at helping SME's grow their online presence during the pandemic. Since taking the plunge, I have supported exponential growth across clients social media channels.
In my spare time, I am an advocate for sustainability and healthy living. My work I have is an extension of my personality, often partnering up with brands within the electric mobility and fitness spaces to champion positive outcomes.
I am always looking to connect with like minded professionals, please don't be shy!
Projects
Projects credited in
- Ogilvy Roots & WPP Roots: Co-founder & Social SecIn March 2017 we Co-Founded Ogilvy Roots, a network dedicated to championing greater ethnic and cultural diversity within the creative industry. Working with a brilliant team of account handlers, creatives, planners and project managers to break down barriers to greater inclusivity and representation of people of colour within our industry, our agency and the work. Since it's launch I've played a key role in organising social events, branding, developing our pillars and it's expansion into WPP
Work history
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Social Media ProducerSelf Employed
London, United KingdomFreelance
Work with brands to establish their brand strategy.
Combine their brand strategy and KPI's to implement content for future campaigns.
Outsource and personally shoot video content for brands to grow their online presence.
Currently shot over 400+ hours worth of content using Sony A7 III and Iphone.
Generated over 6 million+ views and increased reach and impressions for campaigns across their website and social media channels.
Operated teleprompter, DJI gimbal with speciality on Electric Unicycle for smooth, dynamic action shots.
Created rich visual and auditory content for industry leading brands that give them an unfair yet legal advantage over their competitors.
Managing project files with Footage, Assets, Music, SFX, Graphics and more in an ecient manner.
Partnership with a wide range of leading brands in the Fashion, Music, fitness and Electric Mobility spaces.
Brand strategistOgilvy
- Southwark, London, United KingdomFull Time
Marketing strategy on campaigns with Fortune 500 companies including Nestle (SMA), Sony and British Airways across a wide range of multimedia applications including Video, Print, Online, Social Media and Outdoors.
Demonstrating breadth of knowledge with experience in customer engagement and Public Relations departments (PR).
Role in campaigns generating combined 10+ million impressions, international media coverage and industry awards.
Public speaking at conferences and webinars in front of clients and colleagues, sharing insights on campaign work and marketing strategy.
Skills
- Strategic Analysis
- Strategic Marketing
- Strategic Thinking
- Strategic Branding
- Strategy
- Strategy Implementation
- PR Campaigns
- PR Strategy
- Presentation Design
- Presentations
Education
IBM Design Thinking PractitionerIBM
London, United Kingdom
Certificate in IBM's Design thinking course about a human-centered, iterative approach to problem solving.
Google Digital Marketing CertificateGoogle
Southwark, London, United Kingdom
Certificate in Google's online digital skills course in everything from marketing to coding and beyond.
Awards
Google AnalyticsGoogle
Achieved certificate on Google's Analytics academy. In short, the course was focused on measurement tools so that you can grow your business through intelligent data collection and analysis.