Work history
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Brand & Strategy ManagerSnatch Inc
London, United KingdomFull Time
Worked with multiple teams to build a product and a brand, identifying market-fit and coordinating key stakeholders to produce and execute a detailed multi-channel launch strategy, exceeding targets of over 60,000 direct installs and a 1:4 paid to organic acquisition ratio, all within budget.
Produced and presented weekly analytical reports on marketing performance, heading A|B testing initiatives and taking responsibility for final presentation to senior board members. Furthered these skills, learning SQL and various analytic frameworks to produce robust models, pivot tables, and accurate projections to further business cases.
Managed multiple projects end to end, including an in-depth audience analysis research initiative that helped inform targeting decisions and market fit.
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Marketing ExecutiveSnatch Inc
- London, United KingdomFull Time
Took responsibility for managing creative across multiple channels, from conception to execution and continual optimisation.
Having joined as the fourth employee for a brand with now over 800,000 installs, rapidly developed an ability to juggle multiple projects, with strong organisational and communication skills, ensured consistently high quality delivery across numerous responsibilities.
Built and maintained partnerships with key strategic partners, such as Sky, Gousto, and NOW TV.
Skills
- Marketing
- Marketing Strategy
- Copywriting
- Brand Marketing
- Research
- Data Analysis
- Strategy
- Project Management
- Social Media Marketing
- Brand Strategy
Education
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BAUniversity of York
- York, United Kingdom
BA (Hons) Sociology and Criminology (2:1)