Experienced digital business director with a demonstrated history of working across the media industry. Skilled in Digital Strategy, social (organic & paid), PPC/SEO, display, e-commerce and more, all the way to offline planning, comms-planning, trading and music & brand partnerships. Vertical specialisms include automotive, music, youth brands and CPG/FMCG
Work history
Business DirectorWavemaker UK
- London, United KingdomFull Time
Leading digital strategy and activation across a host of verticals, including FMCG, charity, alcohol and government. Responsibilities include:
- inspire and manage great work from activation specialists (PPC, programmatic, social, display, affiliates etc) and from specialists in precision-planning disciplines (organic performance, e-commerce, programmatic strategy).
- driving the full-scale digital mix from strategy and ideation to implementation, planning and buying
- being the first port-of-call from a digital consultant perspective, covering marketing technologies, paid media, organic, precision-planning, platforms and data strategy
- delivering first-class paid strategy, covering search, social and display, whilst also connecting the dots between paid and organic across social and search.
- ensuring compliance and innovation to clients; managing internal and external expectations where necessary.
- working alongside C-suite senior clients to support their digital ecosystem.
- partnering with wider comms teams to ensure digital aligns with offline activities in order to deliver full-scale 360 media campaigns.
- driving relationships with key digital partners and platforms, across localised, central and global-levels.
- ensuring deep collaboration with extended internal teams, from data and tech to identifying new solutions and opportunities for clients.
- Working collaboratively with trading leads to deliver agreed investment profiles for clients, including the delivery of forecasts.
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Music PartnershipsHavas Media
- London, United KingdomFull Time
In tandem with my work as an Account Director - sideline part of Havas, aligning with Vivendi/Universal Music to drive media & music partnerships. Responsibilities include:
- Working with Cake / Havas Sports & Entertainment, and Havas Partnerships Team to drive Universal Music partnerships via Globe for Havas’ client list
- Partnering with UMG/Vivendi in terms of digital rights usage, account management and artist-management.
- Utilising UMG’s unique Fused data partnership offering, and delivering this from a programmatic standpoint (and data points) to Havas’ client listing
- Educating client teams regarding current music landscape, UMG offerings and artist/music opportunities
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Skills
- Advertising
- Account Management
- Brand Management
- Client Services
- Popular Culture
- Relationship Management
- Music Blogging
- Social Media Community Management and Content Curation
- Digital Strategy
- Media Planning
Education
Awards
Silver: Excellence In Media ExecutionCannes Lions International Festival of Creativity
Cannes Lions (Silver): O2 – ‘Oops’ Campaign – Silver LionM
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Best Use Of ContentMedia Week Awards
Media Week Awards (Bronze): Beats By Dre – ‘Be Heard’+ Show more