Wayne Rowley

Creative Brand Experience Professional

Mid Level
Biggleswade, United Kingdom
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Projects credited in

About me

I am an enthusiastic, self motivated, creative leader dedicated to enhancing and developing brands I believe in. I am passionate about innovation and creating new possibilities. I have developed campaigns and concepts from an idea through to implementation. I thrive in a creative environment, bristling with ideas and solutions, from the tried and tested through to blue skies thinking. I have a portfolio available that shows my creativity and experience and would love to meet with you to discuss what I can bring to your organisation.


  • Creative Direction
  • Brand Management
  • Brand Strategy
  • Production Management
  • Concept and Ideation
  • Branding
  • Brand Development
  • Event Management
  • Event Design
  • Event Logistics

People I’ve worked with

Companies I’ve worked with

  • adam&eveDDB


    • Advertising
  • John Lewis & Partners

    John Lewis & Partners

    • Design
  • C

    Center Parcs

    • N

      NRBY Clothing

      Work history


      Brand Development Specialist

      NRBY Clothing

      Jun 2019
      • London, United Kingdom
      • Freelance
      • Working in a fast paced world of a fashion retailer start up makes use of my extensive retail experience to support and promote an exciting new brand. NRBY Clothing has allowed me to showcase my creativity, organisational abilities, stakeholder management, and attention to detail in a variety of ways: Generating digital content for company website and social media Supporting the strategy for social media marketing and content creation Pitching for pop up shops with corporate buyers Designing and implementing 7 pop up shops to date Delivering a programme of events designed to attract customers and press attention Managing relationships with bloggers & influencers Managing PR campaigns, press events, and celebrity endorsements


      Brand Experience Retail Lead

      Center Parcs

      Sep 2018 - Mar 2019
      • Bedford, United Kingdom
      • Full Time
      • Brand experience lead across all retail functions 60 team headcount, refreshed the retail services brand experience strategy for hospitality and leisure Set the teams vision and strategy for a delighted guest experience with measures for success Coaching and development with the team to deliver an infectious and memorable customer experience Reviewed and identified potential cost savings without impacting the end customer experience


      Senior Creative, Events & Brand Experience Manager

      John Lewis & Partners

      Jun 1996 - Sep 2018
      • London, United Kingdom
      • Full Time
      • A friendly and passionate creative leader with extensive experience in all aspects of visual communication from event production to experiential retail theatre. Responsible for creating innovative ideas from concept to delivery. With over 20 years experience in John Lewis I am highly accomplished in developing customer brand experience strategies, driving the creative design and delivering exciting and revenue generating results. With a natural enthusiasm and ability to connect with people at all levels in an organisation and with suppliers and agencies, I am conscientious, goal oriented and thrive on finding creative solutions to the unexpected with an eye for detail and love for ground breaking creativity. Brand Experience and Change Management: A track record of successfully delivering change within retail, landing new brands, product concepts and campaigns to the press, external media and to the John Lewis shop including key flagship stores such as Oxford Street. Introducing new brands such as Paternity, Lego Star Wars, Smith and Sinclair, The Hand Made Christmas Company and Sunny life Australia across all retail assortments, hospitality brands such as Background Bars, seasonal catering pop-ups, Magic Candy Factory UK Exclusive, Kinder and start-ups resulting in improved customer experience, driving footfall and trading opportunities; crucial to driving successful change. Media: Working with film crews (external and internal), VIP management, photoshoots, journalists and press campaigns Creative: Strong creative communicator, out of the box thinker, taking ideas from initial conversation through to concept and implementation. Events and Creative Projects Management: Concept development, planning and executing a wide range of high profile events, including corporate dinners, conferences and presentations, brand launches and customer facing initiatives including The Residence, Poolside Optical Illusion and Oxford Street Summer of Sound roof garden experience. Leadership: An advocate of empowering teams giving them scope for development and creative license within the parameters of clearly defined responsibilities including budgeting. Encourage teams to challenge themselves whenever possible and clearly establish open communication for transparent leadership. Customer Service: Customer centricity drives my thinking with tangible measurements of customer satisfaction. Identifying and developing work streams across all platforms from store development, online trade to social media. Campaign support through in store point of sale communications, online content, social media channels, event booking third parties and across print and publication. Communication: Excellent written and verbal communication skills with a proven ability to confidently lead and present, working with the senior management team, key stakeholders, suppliers, contractors and brands. Confident and articulate in delivering communication plans to internal and external audiences both at junior and senior levels. Strategic: A proven ability to implement strategy with vision, engagement and confident delivery, aligning and developing marketing strategies for new shop openings and developing experiential events that deliver objectives and a sense of theatre Performance Management: A proven ability to increase performance by using the right tactics to reward success or address development gaps confidently. Clearly acknowledge and champion achievements by raising the profile of the team or individual responsible with focus on ‘well-being’ initiatives Community Engagement: Working with national charities, community organisations, working with the homeless and developing charity shop branch managers in gaining work experience Technology: Proficient in the full Google suite (Mail, docs, communities), MS PowerPoint, word and excel.