A multidisciplinary creative with over 12 years of experience working for global leading creative agencies in the APAC area, from Young & Rubicam, TBWA to Asatsu-DK (Japan's third-largest creative network).
Contributed to numerous integrated campaigns that picked up gold trophies at D&AD Pencils, Cannes Lions, The One Club, International Andy Awards, Clio, London International Awards, NYF, ADFEST, Spikes Asia and ADSTARS.
Developed a line of successful cases for high-end/start-up brands and established artists. Experienced extensively in Film, Music and Literature with a Mandarin poetry book published in 2021. Earned an MA degree focused on the creative industry in the UK.
Work history
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Creative DirectorAsatsu-DK
- ChinaFull Time
Led the creative output and team of different branch offices; Developed the integrated campaign across ATL, BTL and TTL channels; pitched wins to new and current clients; Worked closely with the APAC network and input where appropriate. Clients included many well-known Japanese brands such as Honda, Subaru, Yamaha and Shiseido.
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Associate Creative DirectorTBWA
- ChinaPart Time
A long-term working relationship alongside cross-functional teams for TBWA SH/BJ office, developed creative solutions to brand challenges for BMW, Adidas, Hennessy, Uniqlo, Jingdong and Didi; It`s worth mentioning that as a core team member, I helped TBWA win the BMW business.
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Education
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Short course in filmmakingMet Film School
- London, United Kingdom
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Short Course in Art DirectionArt Academy London
- London, United Kingdom
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Awards
Graphite Pencil / Art Direction / Art Direction for Press AdvertisingD&AD
Wood Pencil / Crafts for Advertising / Illustration for AdvertisingD&AD
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