Specialising in the luxury and premium sectors, I help businesses achieve better marketing results by understanding their unique brand, values and challenges and implementing strategies and activities that resonate with customers shopping for higher-end items.
I also run a range of social media group workshops and 1-1 training sessions, aimed specifically at small-business owners across industries, looking to up their game on Instagram, Facebook and with Paid Advertising.
With 11+ years marketing experience across the fashion, beauty and lifestyle sectors, I have first-hand experience of creating and implementing successful marketing initiatives for well-known brands, coupled with a deep understanding of the unique environment and operational challenges faced by SMEs and their business owners. Bringing the two together, I launched Wendy Wyss Marketing, a marketing and social media consultancy to support and grow small businesses across the South East & London.
Specialities:
• Marketing Advice and Strategy
• Social Media Training and Strategy
• Luxury Fashion, Beauty & Lifestyle Industries
• Brand Management
• Retail Marketing & Events
Since launching my own business, I’ve become a Member of the Chartered Institute of Marketing (CIM), a Mentor for Marketing Apprenticeships and a Workshop Trainer for CIM Professional Qualifications.
Projects
- Social Media Training WorkshopsI was approached by two local businesses, looking to run a social media training for their networking groups of local small business owners. Their objectives were to organise bespoke Instagram training sessions at venues of their choice, aimed at helping small business owners to get the best of the platform, and tailored specifically to the level and interests of the attendees. Social Media Services Delivered: - Bespoke presentations were created for each group, based on the Social Mums train
- YAWN - Marketing ConsultancyYawn is a British, luxury sleepwear brand based in London, offering beautiful products to help the (slightly frazzled!) modern woman to relax. Their objectives were to focus and refine their marketing plans in order to deliver annual revenue targets and grow the business organically. Marketing Consultancy Services Delivered: - A review of the brand’s existing presence and marketing activities, on- and offline. - Discussion and advice on marketing budget choices in context of the brand’s overal
- Amishi London - Press Pack / Brand CollateralAs part of Amishi London's objective to build brand awareness, I produced a new Press Pack for the brand including Brand Book, Lookbook and Brand Press Release. This involved full copywriting and layout recommendations. Support also included revamping website content and email campaigns to improve brand awareness and production of a strategic marketing plan and budget to guide internal team and form part of pitch to potential investors.
+ Show more
Work history
W
W
Freelance Marketing & Social Media ConsultantWendy Wyss Marketing
Sevenoaks, United KingdomFreelance
Clients include:
Yawn – Marketing consultancy to focus and refine the marketing plans of this small luxury sleepwear brand, in order to deliver annual revenue targets and grow the business organically. Services delivered: Review of existing presence and marketing activities, advice on marketing budget choices in context of overall financial and business goals, brainstorming actionable campaign, promotional and content ideas to create an impactful marketing plan, advice on ‘where to play’ strategic choices including on- and offline channels, input on branding and creative choices.
Professional Academy – Marketing workshop trainer teaching CIM Professional Marketing qualification modules including Strategic Marketing and Integrated Communications. Mentor for Marketing Apprenticeships.
Social Mums - Social media consultant and trainer for this social media support business providing advice to members of Facebook closed group community and running practical training workshops for local small business owners.
Amishi London - Marketing consultancy and support for this luxury accessories brand including revamping brand collateral, press materials, website content and email campaigns to improve brand awareness. Production of strategic marketing plan and budget to guide internal team and form part of pitch to potential investors.
WNDRLND – Social media strategy and management of this online curated jewellery boutique. Development of user personas, influencer map, content strategy, paid advertising plan. Creation and implementation of social media campaign, customer competition and paid ads, significantly improving KPI results: Twitter – Impressions +2129%, Engagement Rate: 2.3% / Instagram – Impressions +200%, Engagement Rate: 11%.
M
M
Marketing ManagerMonica Vinader Ltd
- London, United KingdomFull Time
Responsibility for implementing the marketing strategy across the marketing mix for this rapidly-expanding accessible luxury jewellery brand, contributing to annual revenue growth from £7M in 2013 to £35M in 2017.
- Developed and implemented marketing strategy, plan and calendar including global brand campaigns, new product launch initiatives and model advertising campaigns across marketing, retail, digital and visual touchpoints. Led global cross-functional teams, external agencies and suppliers to deliver initiatives on-time and budget. Oversaw press & celebrity, social media and copywriting activities and a £1.5M marketing budget. Line management of three Executives.
Key Contributions:
• Formed robust stakeholder relationships, achieving successful buy-in and approvals from senior management and flagship retail and wholesale partners on several key initiatives.
• Planned and delivered all UK retail marketing events and traffic-driving promotions including acquisition and loyalty events, large scale pop-up shops and mutually beneficial brand partnerships. Met timescales and budgets, while securing ~£250,000 incremental sales per annum.
• Successfully launched over ten new standalone boutiques and counters within global flagship department stores across UK, US, ME and APAC, via successful retail marketing initiatives and large-scale launch events.
• Developed and introduced brand collateral, press materials and global advertising campaigns, increasing brand awareness through luxury retail, monthly press and travel retail publications.
• Developed new processes and structures, achieving improved efficiency and streamlined communications in a growing global team.
+ Show more
Skills
- Brand Management
- Retail Marketing
- Marketing
- Offline Marketing
- Marketing Copywriting
- Social Media
- Campaign Management
- Budget Management
- Marketing Consulting
- Training Delivery
Education
D
D
Social Media Marketing - Associate ProgrammeDigital Mums
- London, United Kingdom
Passed in September 2018
C
C
CIM Diploma in Professional MarketingChartered Institute of Marketing
- London, United Kingdom
Passed with Merit
+ Show more