About me

My passion is to develop and evolve brands with an integrated approach and ideas that work in any type of media to create powerful experiences. I have over 15 years of multicultural education and work experience for international brands in Europe and the Gulf. My strengths are in Strategy, Brand Activation and Branded Content Development and Restrictive Marketing.

QuestionsProjectsExperienceTeam

• We – a small creative team – are looking for a Graphic Designer with UX experience to help to create a trade engagement platform. ASAP

Projects

• 8

  MERRY CHRISTMAS
• 1

  NHS QATARDuring my time at grow we won a pitch for the rebrand of the NHS Qatar. Qatar's National Health Strategy 2011 – 2016 is for all the people of Qatar. It is about improving the lives of individuals and families, and building a strong, vibrant and healthy nation.
• MIRACLE BRANDINGIn 2009 I started my work as the Head of Branding in a small design agency in Bahrain and my first job was to refresh the agency's brand.

Work history

Global Creative DirectorGeometry Global
Aug 2015 - Oct 2017London, United KingdomFull Time
For the last 2 years, I’ve been Global Creative Director on KENT (the most profitable tobacco brand in the BAT portfolio). As such, I had strategic creative responsibility for all aspects of the brand worldwide, from comms to packaging and from digital to next-generation products. For a variety of reasons, I have now decided to leave this position, and I am now looking for new opportunities and new challenges. Anything to better myself.
General ManagerGROW
Sep 2013 - Aug 2015QatarFull Time
At the end of 2013, I moved to Qatar to work for a small creative brand agency called grow. Within two years I had risen to the position of General Manager.

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Skills

• 360 Branding
• Branded Content
• Digital Branding
• Brand Creative Strategy
• Client Presentation
• Creative Pitches
• Creative Lead
• Brand Identity
• Concept and Ideation

Education

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P
Master graphic design and typographyPalazzo Spinelli
Sep 1994Italy

Awards

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Bronze - BrandingMENA Awards
The Transform Awards recognises best practice in corporate product and global brand development. When I was CD/GM at grow we developed the branding and comms for AIBA World Boxing Championships and we won Bronze.
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GOLD - Best Visual Identity MENA Awards
For our work with QCHP (Qatar Council for Healthcare Practitioners) on their new identity