My passion is to develop and evolve brands with an integrated approach and ideas that work in any type of media to create powerful experiences. I have over 15 years of multicultural education and work experience for international brands in Europe and the Gulf. My strengths are in Strategy, Brand Activation and Branded Content Development and Restrictive Marketing.
Global Creative DirectorGeometry Global
- London, United KingdomFull Time
For the last 2 years, I’ve been Global Creative Director on KENT (the most profitable tobacco brand in the BAT portfolio). As such, I had strategic creative responsibility for all aspects of the brand worldwide, from comms to packaging and from digital to next-generation products. For a variety of reasons, I have now decided to leave this position, and I am now looking for new opportunities and new challenges. Anything to better myself.
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- 360 Branding
- Branded Content
- Digital Branding
- Brand Creative Strategy
- Client Presentation
- Creative Pitches
- Creative Lead
- Brand Identity
- Concept and Ideation
Bronze - BrandingMENA AwardsThe Transform Awards recognises best practice in corporate product and global brand development. When I was CD/GM at grow we developed the branding and comms for AIBA World Boxing Championships and we won Bronze.