About me

I'm a multi-disciplinary graphic designer, creating work for both print and on-screen. Working in art direction, branding and visual identities, editorial, illustration, photography and motion graphics - I believe in strong concepts and in clear and simple design. If you would like to find out more, or discuss a potential project, then please get in touch. will@willcalder.design

QuestionsProjectsExperienceTeam

Projects

• 18

  The Terrace Party (2019)Identity and promotional campaign for the 2019 annual Terrace Party series at Mint Warehouse. Creating a graphic system to unify the four events, which had previously taken on the brand guidelines of the individual sub-promotors for each party. Designed with animation and the digital environment in mind, the campaign embodies the energy of the parties held on the terrace under the canopy of camouflage netting.
• 13

  Clubland MagazineA self-initiated project - Clubland is a 108-page publication exploring three decades of British club culture. The design visually embodies the DIY ethos of the early rave scene with a raw and edgy aesthetic, with editorial content documenting British nightlife from the Second Summer of Love up until the present day and beyond. Cover image by Dave Swindells.
• 10

  Infinite SpaceAn installation exploring the potential to create the illusion of infinite space through geometry and reflection. The sculpture is formed of two mirrors and four fluorescent tube lights enclosed within a MDF shell.
• Mint Club: End of an EraDesign and creative direction for Mint Club's 'End of an Era' campaign - to launch the final programme of events at the club before it closes it’s doors in February 2019. The campaign focuses on and celebrates the club's infamous LED ceiling with outcomes across a range of print and online assets.
• 1

  TrueloveDesign and creative direction for the Leeds based event and podcast series, Truelove. Creating an adaptable and coherent visual identity for their winter 17/18 event series, based around the theme of an obscure and surrealist world. Designed with the digital environments in mind, the identity is brought to life on screen. Outcomes across a range of print and online assets.
• 1

  KntrlDesign and creative direction for the Leeds based club night, Kntrl. Creating distinctive visuals and promotional materials based around the theme of ‘control’ - this included a captivating visual asset where an abstract, orbiting object appeared to be inside the club.

+ View all

Skills

• Cinema 4D
• Online Content
• Print Design
• Adobe Creative Suite
• Creative Direction
• Design
• Graphic Communication
• Advertisement Design
• Visual Identity
• Typography

Education

BA (Hons) Graphic Art & DesignLeeds Beckett University
Sep 2013 - Aug 2017Leeds, United Kingdom