Work history
Account ManagerVMLY&R
London, United KingdomFull Time
Throughout the past two and a half years, I’ve had the ability to work on a range of
campaigns across the Ford brand.
_FCSD (Apr 23 - Current)
• A focus on the delivery of the seasonal and always-on campaigns for the European markets, this
role meant communicating and working with 20 plus markets day in day out to ensure all
stakeholders and touch-points were cohesive and worked under the Ford Customer Service
Department guidelines.
• Working with creatives to produce dynamic and results driven assets that work Europe-wide,
from Norway to Italy
• Producing a shoot to create visual assets that can be used market wide, across a range of
products
_Commercial Vehicles (Apr 22 - Apr 23)
• Management and delivery of the All New Ford Ranger campaign, including going on two
shoots in Essex and Slovenia, liaising and managing creation of creative assets across Social,
Search, long form films, email, print, and website updates.
• Supporting on all other Ford Pro campaigns, working alongside other agencies, ensuring
deadlines were met and guidelines were followed across all RTM’s.
_Personal Vehicles (Nov 21 - Apr 22)
• Support and delivery of the Focus MCA campaign across RTM’s such as Social, Search, email,
website updates & print.
S
S
Production Co-ordinatorSky Creative Agency
London, United KingdomFull Time
Responsible for maintaining professional and beneficial relationships with key stakeholders and creative teams
Executing the creation, development and delivery of key marketing campaigns through a number of routes to market
Facilitating integral conversations between different teams within SCA, from developers to creatives, art-workers to other account managers
Consistently demonstrated the ability to retain key information about campaigns and routes to market, allowing for a more seamless delivery of campaigns within our whole business unit
Proficient in a number of Adobe and Microsoft applications, allowing me to understand, prevent and solve potential issues with creative, before they develop
-- Testimonials --
“Passionate about his role which come across when he is talking about creative or presenting”
“Without Wills help the team would have really struggled to get ahead and make the period of lockdown a successful one”
“Always enthusiastic quick to react to questions from SH’s, teammates & other areas of the business“
‘’Will is great to work with, he is always on top of campaigns.’’
‘’Any time I deal with Will, he’s always extremely organised and of top of things. He’s always very professional to deal with and looks after any job assigned to him in a timely manner! He’s very dependable.’’
‘’Will is amazing, he is always super super helpful and goes out of his way to go the extra mile always. I love working with him, he’s always very thorough’’
+ Show more
Education
U
U
Advertising and MarketingUniversity of Northampton
- Northampton, United Kingdom
Studied advertising and digital marketing for three years, covering all areas from the history of advertising to CRM, social media marketing to traditional vs disruptive marketing.
-- Positions of Responsibility --
American Football Secretary
09.17 - 07.18
Headed the running and maintaining of the Northampton Nemesis American Football team
Consistently ensured the players and other committee members were happy, and ensured that all kit and equipment was accounted for
Kept the team going during one of it’s worst seasons, which allowed it to continue when I left
University Representative
09.16 - 07.18
Developed interest in the university and the marketing course within potential students
Imparted key information to the potential students, not just on the uni, but further Northampton life