As head of content and copywriter, I've been helping organisations engage their audiences since 2001.
I've worked at the heart of mobile apps, videos, websites and direct campaigns. And had a hand or two in online and press ads, brochures, experiential and intranet.
My words, ideas and management have supported brands from Samsung, Mazda, Vodafone and HSBC, to Ted Baker, Subway, Foster's and Greene King.
Work history
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Head of ContentEnlitened (part of The Student Room Group)
- Brighton, United KingdomFull Time
Built the content team (in-house, freelance and student content creators) and oversaw all in-app content activity for Enlitened, a continuous improvement tool supporting universities and university students.
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Lead copywriterVodafone UK
- Newbury, United KingdomFreelance
As one of two lead copywriters on Vodafone’s new B2B website, I worked closely with the product owner, page owners, UX and content editors to create 150 new pages. Also devised the chosen concept for a summer prize draw for consumer pay as you go customers.
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Skills
- Copywriting
- Ad Copywriting
- Online Advertising
- Digital Copywriting
- Email Marketing
- UX Copy
- Script Writer
- Website Content
- Content Design
- Content Marketing
Education
2:1 BA (Hons) Financial EconomicsLondon Metropolitan University
- London, United Kingdom