Will Gilgrass

Will Gilgrass

MarketerLondon, United Kingdom
+ Info

5

Connections
Pip Jamieson
Robin Shaw
Ross Ramsey Golding
Will Gilgrass

Will Gilgrass

MarketerLondon, United Kingdom
About me
Expert in growing audiences for the biggest brands and broadcasters in the world such as Red Bull, The BRIT Awards, BBC Radio 1 and more, through the design and distribution of content to engage, delight and inspire. With local and global strategy remits, I’ve led and enjoyed success through all stages of marketing campaigns from ideation to development, programming and execution - delivering results including channel growth around communities and passions, content performance, sales and acquisitions to build brands. I’m proud my work in Audio Content as well as Social Media has been recognised throughout my career as progressing the industry externally with two Sony Radio Academy Gold Awards and one Silver, plus inclusion in The Drum’s Social Buzz Top 50; as well as trust and permission from internal management to grow my role and direct team to reflect the successful work produced under my responsibility. @WillGilgrass
Work history
    e
    e
    Head of Social Media & Managed ChannelseSkootr Championship
    London, United KingdomFull Time
    Launching the world's most exciting, sustainable and accessible racing series 🛴 Tasked with establishing a strategy, direction and team to launch a brand new sport with innovative tactics based around creative and educational content. * Designed and appointed both an internal team and external agency * Launched new channels. Established their purpose with best practices to reach our target audience in the most effective and engaging way (B2C, B2B and B2G) * Developed a tone of voice * Contributed to broader company strategy meetings (sporting direction, rider selection, run of show and so on) * Established social media strategy/guidelines for riders, teams, partners and internal staff * Briefed, ran pitching processes, appointed partners and oversaw the development and creation of content formats across all channels
    Red Bull logo
    Red Bull logo
    Global Head of Audio ContentRed Bull
     - London, United KingdomFull Time
    Established a new team within Red Bull Media House HQ – responsible for setting global strategy in audio content. • Ideation, development and activation of podcasts series, playlists and voice skills by coordinating multiple teams • Education of audience specific-network and country teams by collaborating on strategy and sharing best practices • Responsible for seeking out audio innovation opportunities and company's adoption of new technologies - such as Text-to-Speech across editorial content • Manage third party agency and platform relationships • Developed sonic and visual identity to ensure brand attribution • Creation and deployed digital owned audio player with series/episode pages • Establish audio benchmarking and report to global C-Level management on performance and insights
+ Show more
Skills
  • Content Creation
  • Channel Strategy
  • Content Strategy
  • Social Strategy
  • Strategic Partnerships
  • Team Management
Education
    C
    C
    Postgraduate Diploma in Newspaper JournalismCardiff Univeristy
     - Cardiff CF10 3AT, UK
    U
    U
    Batchelor of ArtsUniversity of Nottingham
     - Nottingham, United Kingdom
    2:1 (Hons) History
Awards
    B
    B
    BBC Radio 1 Review Show - Sony Gold for Best Use of MultiplatformBBC Radio 1
    The Radio 1 Review Show was described by the judges of the Sony Radio Academy Award judges as “using all the tools they have at their disposal to make better-sounding radio, this entry was clearly designed for digital natives that know their music.” It won Gold for Best Use of Multiplatform and was my second Award in this category in my first two years working in radio. Within a year we took a forty year old, roundtable radio format and transformed it into a multiplatform proposition. It now lives on a number of online services throughout the week which are natural to the Facebook Generation, and culminates in a one hour radio broadcast where the audiences' thoughts and opinions shape the show and its editorial output. It engages key music influencers and brings their audiences to Radio 1 making it a hub for discussion around the best, most interesting and talked about music of the past seven days. For more information - http://www.somethinelse.com/content/projects/case-study-bbc-radio-1s-review-show/
    B
    B
    Now Playing @6Music - Sony Gold for Best Use of Multiplatform/Social MediaBBC Radio 6 Music
    Now Playing @6Music was the project I was bought into Somethin' Else to work on and in it's first year won a Sony Gold award for Best Use of Multiplatform/Social Media. In my role as Content Producer, I helped develop the online strategies in line with BBC 6 Music's wishes to make the programme - and in turn the network - the most social radio in the world. By working with record labels, artist's management and my strong network of influential bloggers from Pitchfork to Hype Machine, The 405 and The Line of Best Fit for instance, BBC 6 Music's online presence grew as we developed a show which created an opportunity for music fans to engage deeply with BBC 6 Music, musicians and each other with formats such as Tweet Ins - where artists control the entire two hour show by picking the music based on suggestions which the audience Tweet them. For more information - http://www.somethinelse.com/content/projects/case-study-now-playing-6music/.