Projects credited in
- Fulham Football ClubFootball has changes exponentially over the last two decades with vast sums of money being dumped into the game. We worked with Fulham Football Club to refocus the club on core footballing values, on fans and a sense of sportsmanship over sponsorship. Fulham Football Club Defenders of the faith.
- BPBrand as a beacon of change When CEO Lord John Browne outlined his strategy to turn BP into a more responsible energy provider, he needed a brand to match. The emotionally resonant positioning 'Beyond petroleum' signaled a new direction; it was an idea employees could embrace and customers could respect. It boosted profits and public admiration and helped BP weather the publicity storm created by the Deepwater Horizon disaster.
Work history
Strategy DirectorLandor & Fitch
London, United KingdomFull Time
Leading strategic brand projects for a number of clients including: Betfair, Barclays, BP, The FA, The Adecco Group and Paddy Power.
G
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Senior ConsultantGoosebumps Brand Consultancy
- London, United KingdomFull Time
Heading up the agency's strategic capability
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Skills
- Brand Agency
- Brand Architecture
- Brand Positioning
- Brand Building
- Corporate Branding
- Brand Consultancy
- Brand Creative Strategy
- Brand Development
- Brand Growth
- Business Consulting