Will Innes Smith

Will Innes Smith

DirectorLondon, United Kingdom
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Will Innes Smith

Will Innes Smith

DirectorLondon, United Kingdom
About me
Will Innes Smith is a passionate multi-faceted lifestyle film-maker. His style focuses on the aesthetic and the emotive, an eye for detail often combining a stylish visual approach with a love for contemporary culture. His work aligns captivating images with exciting ideas creating films that resonate with a modern audience. His work straddles a range of media - including live-action, CGI and animation across a number of lifestyle subjects in youth culture, sport, food and fashion. As a creative Will has written and conceived a number of viral successes including the well renowned ‘4 The Players since 1995’ launch film for Sony Playstation. Will’s work has been recognised by D&AD, The Royal Television Society, Promax and BDA. Will is a partner in the creative production company gotgotneed. To get in touch please email will@willinessmith.com
Projects
  • Here With You | Fiat | featuring Jacob Collier
    Here With You | Fiat | featuring Jacob CollierA new film for the launch of the all-new-electric Fiat 500e, featuring multi Grammy Award winning artist Jacob Collier. The film follows Jacob as he traverses the English landscape - from South London to the South coast - all set to Jacob’s re-imagined version of the famous Peggy Lee track “I Love Being Here With You.” Agency : Universal Music / UMG Production Company : Milkmoney Production : Roz Barnfield, Sam Farrance, Natalie Price, Poppy Davies Director : Will Innes Smith DOP : Chris
  • Play The City | Expedia & The Champions League
    Play The City | Expedia & The Champions LeagueIn advance of UEFA Champions League knockout stage, official travel partner Expedia has launched a multi-market brand campaign the encourages fans to get the most out of every match and Play the City. The campaign explores what it means for fans to follow their passions and the joy that comes from playing alongside the people you meet along the way. Agency : Octagon ECD : Josh Green Creative Director : Ryan Shaw Creatives : Andy Mancuso, Ravi Beehary, Will Innes Smith Production Company :
  • Visions Of Albion | House Of Garrard
    Visions Of Albion | House Of GarrardA stylish film written and directed for Royal jewellers House of Garrard - Visions of Albion - shot on location at Wrotham Park.
  • The Wrestler featuring Marty Scrull - For TopMan
    The Wrestler featuring Marty Scrull - For TopMan
  • The Eye Of The Storm | Celebrity Big Brother
    The Eye Of The Storm | Celebrity Big Brother
  • PlayStation - The Thumbsore Nation
    PlayStation - The Thumbsore Nation
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Work history
    S
    S
    Film DirectorStarbucks
    London, United KingdomFreelance
    S
    S
    Film DirectorStarbucks
    London, United KingdomFreelance
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Skills
  • Fashion
  • Advertising
  • Film
  • Marketing PR
  • TV
  • Visual Arts
  • Art Direction
  • Design
  • Final Cut Pro
  • Illustrator
  • Indesign
  • Photoshop
  • Word
  • Edit
  • Photography