Will Lion

Will Lion

Head of Strategy & Managing PartnerUnited Kingdom
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4

Connections
Macki Maconie
Tom Drew
Alexandra (Lex) Hearth
Will Lion

Will Lion

Head of Strategy & Managing PartnerUnited Kingdom
Projects
  • Audi 'Cabriolet'
    Audi 'Cabriolet'Making people aware of Audi's Open Season event in the most beautiful way.
  • Audi R8 Spin
    Audi R8 SpinSpeed isn’t everything with Audi Sport. Their technology means control is king.
  • Sam Smith x Google
    Sam Smith x GoogleSam Smith performed during a whole ad break to help make make Google Play more a part of music fans' lives.
  • Audi Sport - Print Advertising
    Audi Sport - Print AdvertisingBuilding desirability around Audi Sport's range of cars by showing how everything connects to the racetrack.
  • Audi Virtual Cockpit
    Audi Virtual CockpitDramatising the all the information the new Virtual Cockpit offers.
  • Audi R8 OOH
    Audi R8 OOHOut of home advertising to introduce people to the intense feeling of driving the Audi R8.
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Projects credited in
  • Beauty and Brains. How we supercharged the Audi Premium 2015 - 2018
    Beauty and Brains. How we supercharged the Audi Premium 2015 - 2018Audi had been on an impressive winning streak since 2000 in the UK, coming from half the sales of leader BMW to leading in 2014. Despite the gains made, the brand’s growth was within the lower specification and less profitable cars in its portfolio. It also lagged competitors on price and being seen as desirable and innovative, a core part of the brand’s identity and with a proven link to future sales. A new strategy was needed. This is the story of how we supercharged an already premium brand
Work history
    Bartle Bogle Hegarty logo
    Bartle Bogle Hegarty logo
    Head of Strategy & PartnerBartle Bogle Hegarty
    Audi, Google, and Barclaycard - and, together with the wonderful Lilli English, the BBH London Strategy department.
    Bartle Bogle Hegarty logo
    Bartle Bogle Hegarty logo
    Strategy Director & PartnerBartle Bogle Hegarty
     - 
    Audi, Google and Barclaycard
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Education
    Experimental Psychology
     - 
    Top First
    Design
     - 
    Short course in a wide range of areas including typography, packaging, advertising, illustration, branding, storyboards, industrial and conceptual design.