Will McCartney

Will McCartney

Assistant Producer/Project ManagerLondon, United Kingdom
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Will McCartney

Will McCartney

Assistant Producer/Project ManagerLondon, United Kingdom
About me
I am a 24-year-old Assistant Producer at Wunderman Thompson. I have a range of experiences with a variety of brands and agencies which have given me insight into writing, brand strategy, concept ideation, copywriting, brand development and project management.
Projects
  • Social media strategy for The Hydra
    Social media strategy for The HydraI ran the social media strategy for London-based dance music event The Hydra, coordinating their schedules and content output during their event season. Content example: https://www.instagram.com/p/B7328RqASjg/
  • Mixmag - How the fall of The Berlin Wall forged an anarchic techno scene
    Mixmag - How the fall of The Berlin Wall forged an anarchic techno sceneI wrote a major feature for Mixmag to commemorate the 30th anniversary since the Berlin Wall fell. I interviewed DJ Hell, Dr Motte, Ellen Allien, Mark Reeder, Mac Folkes, DJ Fetisch and other about the time. Read here: https://mixmag.net/feature/30-years-since-the-fall-of-the-berlin-wall-anarchic-techno-scene
  • Gorgon City social media strategy
    Gorgon City social media strategyI was responsible for Gorgon City's social media strategy for a number of months during my time at Hype Lab agency. I came up with content ideas and oversaw the creative process, including post such as this one, which achieved well above their average engagement levels.
  • D Double E x IKEA activation at Facebook Studios
    D Double E x IKEA activation at Facebook StudiosI was involved in the strategy and creative ideation of a sketch to promote D Double E's single written for the Christmas IKEA advert. Filmed at the Facebook Studios, this was a great experience seeing ideas come to life.
  • Interview with founders of Caramello
    Interview with founders of Caramello
  • Mimm Store Nottingham pop up event documentary
    Mimm Store Nottingham pop up event documentaryHelped produce a short video exploring a local fashion collaboration in Nottingham.
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Projects credited in
  • The Noise Narrative on 1020 Radio
    The Noise Narrative on 1020 RadioEpisode 1 of our residency - including ambient, hip-hop, left-field house and breaks.
Work history
    The Noise Narrative logo
    The Noise Narrative logo
    FounderThe Noise Narrative
    London, United KingdomPart Time
    During the first 2020 lockdown, I was furloughed. With my new-found free time, I decided to conceptualise and build an international publication. My goal was to create a platform that sought to address the global cultures that are under-represented in the UK media. Due to my experience in the industry, I decided to use the lens of music to actualise this goal. The platform publishes a range of content (interviews, deep-dive investigations, reviews, premieres, opinion pieces) from artists, labels and events that my team and I believe deserve to be heard. Since launch, The Noise Narrative has amassed a 20-strong international cohort of contributors, interviewed major figures and landed a residency on a major radio station. It has been an enjoyable side-project that has strengthened my skills in team management, leadership, SEO, content strategy, brand growth and creative bravery. A new function of the website, TNN Amplify, collates freelance music journalists to offer a bespoke PR service for artists, where they can receive 1 page of writing, an interview and unlimited amends for a cheap flat fee. Having some of the best freelance writers in one place makes it easy for artists to find the perfect writer to craft the perfect profile.
    F
    F
    Freelance writer/journalistFreelance
    London, United KingdomFreelance
    I contribute regularly to major publications including Mixmag, The List, Line of Best Fit, London In Stereo, Atwood Magazine, Inverted Audio & The Noise Narrative.
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Skills
  • Creative Direction
  • Directing
  • Brand Development
  • Writing
  • Concept and Ideation
  • Content Creation
  • Production
  • Music Production
  • Advertising
  • Short Films
Education
    U
    U
    Economics, PhilosophyUniversity of Nottingham
     - Nottingham, United Kingdom
    Achieved a First Class BA Hons in Economics & Philosophy