William Martin

William Martin

Photographer, CGI Artist, RetoucherLondon, United Kingdom
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William Martin

William Martin

Photographer, CGI Artist, RetoucherLondon, United Kingdom
About me
I am a multidisciplinary visual artist, working with photography, 3D media and technology. I am seeking the opportunity to work for a creative studio, agency or brand, and to contribute to the production of compelling visual media. My wide skillset would benefit a company that is looking for a hardworking, self-motivated and versatile practitioner, who is well versed working throughout the production pipeline - from idea conception to the final output.
Projects
  • Nissan Qashqai Launch
    Nissan Qashqai LaunchProduction: Carl Lyttle Productions Client: Nissan Europe / Designory Paris
  • Mary Benson - SS19 Lookbook
    Mary Benson - SS19 LookbookI photographed the lookbook for Fashion East alumni Mary Benson's Spring/Summer 2019 collection. Model: Daisy Stothert
Work history
    Domeble logo
    Domeble logo
    Technology LeadDomeble
    London, United KingdomFull Time
    Domeble is a stock library that provides CG-ready image assets (backplates and 360° HDRIs) for agencies and OEMs, predominantly in the automotive marketplace. I worked with Carl Lyttle in 2017 to set-up Domeble as a new company and build a website that could house an existing library of around 100,000 assets. Working with a handful of suppliers, we designed and built a bespoke e-comm platform. As a small company (starting with just 3 employees), I have had a hand in many aspects of the business. My duties included: - Developing and improving the website functionality and UX - Creating 2D and 3D animations as part of our in-house marketing material - Scouting locations and photographing assets for the library (with sales to clients such as RPA for Honda Motor Co.) - Technical lead on a series of one-off projects (photogrammetry, VR, etc.)
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    Photographic AssistantCarl Lyttle Productions
    London, United KingdomFull Time
    Carl Lyttle Productions is a photography, film and CGI production house that specialises in automotive advertising. It works with creative agencies and OEMs to provide ATL and BTL content. The main client for the past few years has been Nissan Motor Co. As a small company (aside from Carl, I have been the only full-time member of staff), my role has been all encompassing. When shooting on locations, my responsibilities have included photographer, first assistant, lighting technician, and digital technician. In the office I also need to manage several posts. I work with 3D assets - prepping CAD data, texturing and rigging models, lighting scenes, and rendering production quality assets. I also work with 2D stills and video - grading, retouching, and compositing.
Skills
  • Retouching
  • Photoshop
  • Photography
  • Studio Lighting
  • Commercial Photography
  • 3D Modeling
  • 3ds Max
  • 3D Rendering
  • Arnold
  • Coding
Education
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    BA (Hons) Photography - First Class HonoursNottingham Trent University
     - Nottingham, United Kingdom
    I studied a BA in Photography at NTU, graduating in 2015 with First Class Honours. It was a thoroughly enjoyable degree that allowed me to hone my craft. I was taught to contextualise our practical work within an historical and theoretical understanding. I learnt to interpret the image as something more than aesthetics, and to assimilate meaning through semantics and visual discourse. I predominantly used traditional analogue processes, working and making prints in the colour and B&W darkrooms.