William Smolen

William Smolen

General ManagerNew York, United States
+ Info

0

Connections
William Smolen

William Smolen

General ManagerNew York, United States
Projects credited in
  • MAKE: Newsletter Campaigns
    MAKE: Newsletter CampaignsAn example of some of the work I've been doing for MAKE (which spans everything from marketing campaigns to branding exercises (taglines) Obviously as a red-blooded Northern man I don’t know anything about makeup, but it’s pretty obvious that making all your products paraben-free, never testing on animals and donating 10% of all sales to a foundation that supports women-led cooperatives is universally admirable. Finally, they’ve also done some great collaborations with one of my favourite creati
  • Erborian #ErborianEarnedIt
    Erborian #ErborianEarnedItTasked with making ABC1 females in the UK aware of Korean brand, Erborian and their hero product (a CC cream). We decided to integrate the product into the lives of multitasking influencers to show how it can quickly alleviate the issues of dark circles after (or during) a busy day. Measured on direct sales and sales uplift of suppliers.