Win Kwok

Win Kwok

VP of Brand, VinteriorLondon, United Kingdom
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Win Kwok

Win Kwok

VP of Brand, VinteriorLondon, United Kingdom
About me
Part Creative Director and part Brand Strategist with proven experience growing start-ups and scaling consumer brands. My journey started agency-side in product design at AKQA and Saatchi and Saatchi, where I enjoyed working on clients such as P&G, Sainsbury’s and Nike. More recently, I’ve helped build creative teams for multi-million pound start-ups Flutter.com and Made.com from the ground up. At Made.com, I was hired as employee number one as part of the founding team. There, I gained invaluable experience whilst driving brand creative from seed to D-series. Next was Vinterior.com where I successfully re-articulated their brand positioning, which helped to play a part in securing series A investment along the way. For me, it’s all about distilling decks and theory into assets that help your brand cut through. User interviews, customer journey research, product design and integrated marketing campaigns? All good. So, if you’re after a creative and strategic approach that delivers creative work with real commercial results, let’s talk.
Projects credited in
  • Home Fragrance
    Home FragranceArt direction for Made.com's new range of Home Fragrance. The concept behind this shoot was to represent the different design movements that inspired each scent and create an original and abstract take on fragrance photography. 
  • Banish the bland. Enter Supermundane and ALL of the colour
    Banish the bland. Enter Supermundane and ALL of the colourSupermundane’s career started in a kettle factory. Now, he’s a visual artist, illustrator, mural painter, poet, and one of MADE.COM’s newest designers. Rob Lowe, aka Supermundane chose his name out of the dictionary because it meant ‘beyond earthly things,’ exactly the opposite to how it sounds. His work? Pretty ethereal. Based in a colourful and chaotic studio in Forest Hill that’s littered with books, guitars, prints and posters - he’s completely at home. We stopped by to talk about his new ho
  • Made.Com designer Campaign Spring 2018
    Made.Com designer Campaign Spring 2018Stylist Photographer - Agnes LLoyd Platt
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Work history
    MADE.COM logo
    MADE.COM logo
    Brand DirectorMADE.COM
    London, United KingdomFull Time
    Proud to be employee 1 ☝️ of an unknown start-up that became a pan-European business reporting £315m (2020) and IPO (2021). Worked with Founders in shaping the blueprint of Made’s brand expression since inception. Learnt how to scale brand creative from seed to series D. Brand Identity Defined logo, art, tone of voice and advertising. Reworked brand expression in line with growth objectives and brand perception challenges. Product Design Partnered with CEO and CTO to define the product experience from day 1 to year 5 of trading (£64m, 2015). Remained hands-on visual lead until the creation of the Digital Experience Team. Continued to support the product team from afar with design direction when needed. Consulted on all things ‘brand’ on the product. Campaign Marketing Briefed and produced campaign creative to support 40% growth year on year. Created integrated campaigns from concept through to production blending in-house and external talent. Worked across TV, OOO, On-Line, Retargeting, Editorial, Social, CRM and DM. Management & Operations Created a multi-disciplined team across product design, creative, content, photography and production. Oversaw the build of Made’s own internal photographic services team and studio responsible for all e-commerce assets.
    Vinterior logo
    Vinterior logo
    VP of BrandVinterior
     - London, United KingdomFull Time
    Vinterior is the leading UK vintage furniture marketplace with over 180,000 products on the platform. Proud to join a business that provides value to over 1,800 independent vintage sellers ✊. Entered at mature seed stage to elevate brand across purpose, creative, content and comms. Strategy Reviewed and articulated a new brand position for the business. Execution Hired awesome new talents/consultants to the brand team. Worked with team leads to roll out new brand expression across guidelines and production templates:- Company vision, content, curation, creative and product design discovery. Highlights Fundraising: Supported Founders in presenting brand vision to VCs. Chuffed to see Vinterior successfully land Series A (€9.3 million) from brand-led investors - Active Partners (Investors in brands such as Soho House and Rapha).
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Skills
  • Creative Direction
  • Design Direction
  • UI Design
  • UX Concepts
  • Brand Campaigns
  • Brand Management
  • 360 Branding
  • Team Management
  • Startup Development
  • Digital Startup