Win Kwok

Win Kwok

VP of Brand, VinteriorLondon, United Kingdom
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Win Kwok

Win Kwok

VP of Brand, VinteriorLondon, United Kingdom
About me
I'm a Creative Director with a blend of agency and start-up experience. My early-work has been honed at agencies such as AKQA and Saatchi & Saatchi - where I crafted my way through an enviable list of clients - P&G, Sainsbury’s, Carlsberg, Estée Lauder and Nike to name a few. But I’ve also helped to build multi-million starts-ups from the ground up. Flutter.com (now known as Betfair.com). And most recently Made.com. I’m now Brand Director at Made.com, supporting brand creative across Europe and involved in everything from brand identity, to campaign marketing, site builds and directing shoots.
Projects credited in
  • Home Fragrance
    Home FragranceArt direction for Made.com's new range of Home Fragrance. The concept behind this shoot was to represent the different design movements that inspired each scent and create an original and abstract take on fragrance photography. 
  • Banish the bland. Enter Supermundane and ALL of the colour
    Banish the bland. Enter Supermundane and ALL of the colourSupermundane’s career started in a kettle factory. Now, he’s a visual artist, illustrator, mural painter, poet, and one of MADE.COM’s newest designers. Rob Lowe, aka Supermundane chose his name out of the dictionary because it meant ‘beyond earthly things,’ exactly the opposite to how it sounds. His work? Pretty ethereal. Based in a colourful and chaotic studio in Forest Hill that’s littered with books, guitars, prints and posters - he’s completely at home. We stopped by to talk about his new ho
  • Made.Com designer Campaign Spring 2018
    Made.Com designer Campaign Spring 2018Stylist Photographer - Agnes LLoyd Platt
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Work history
    MADE.COM logo
    MADE.COM logo
    Brand DirectorMADE.COM
    London, United KingdomFull Time
    Joining as employee 1 and the Art Director of the founding team. I have worked directly with the CEO and CCO in shaping the blueprint of Made’s creative expression since it’s inception. Brand Identity Created a brand identity that has helped to launch an unknown start up to an European business which reports £127m (2018). Defined founding brand identity - logo, art, tov, site, advertising. Continue to rework or evolve brand creative in line with the commercial ambitions and challenges of the business. 
 Digital Experience Partnering with the CEO and CTO. We worked together to define the UX and visual design of the site from start up to year 5 of trading (Turnover of £64m, 2015). Remaining hands-on visual lead until the creation of the Digital Experience team. Continue to collaborate closely with the DX team, providing design direction where required and consulting on all aspects of brand proposition on site. Campaign Marketing 
Briefing and producing campaign creative that supports 30-40% growth year on year. Create integrated campaigns from concept through to production blending in-house and external talent. Channels have included TV, OOO, On-Line, Retargeting, Editorial, Social, CRM and DM. Management & Production
 Built a successful multi-disciplined creative team across Product Design, Graphics, Copy, Art Direction, Photography and Production. Manage the brand production budget (£1.4m), production and design of all campaign marketing content as well as establishing and overseeing the internal photographic services team responsible for all e-commerce assets.
    MADE.COM logo
    MADE.COM logo
    Design Director (Brand Creative)MADE.COM
     - London, United KingdomFull Time
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Skills
  • Creative Direction
  • Design Direction
  • UI Design
  • UX Concepts
  • Brand Campaigns
  • Brand Management
  • 360 Branding
  • Team Management
  • Startup Development
  • Digital Startup