Work history
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Senior Media PlannerNetBase Solutions
- Hong KongFull Time
• Ensure the campaign's objective and timeframe is aligned with business's goal and provide advertising solutions including ad copy creations, ad executions, optimizations, bidding and targeting strategies, in order to achieve client's campaign KPI.
• Maintain positive rapport with clients to build long term partnership. Resolve and troubleshoot client’s issues, aim to deliver the highest in a concise and creative way.
Achievement
• Grow clients’ Facebook page fans no. by 10%-30% with campaign budget less than £300 by mean of paid and organic posts.
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Channel Planning ExecutiveMcCann
- Hong KongFull Time
• Trafficking the materials on timely basis and systematically. Analyse the campaign's performance in order to generate meaningful insight and actionable recommendations.
• Identify optimization opportunities for improving campaign's performance, by targeting strategies, CPM, CPC & CPA to ensure campaigns are satisfying ROI.
Achievement
• Successfully increase campaigns’ landing rate by 30% and cost efficient by £0.5 - £1.3. That leads to ROAS at £5 - £10 per campaign.
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Skills
- Marketing
- Marketing Strategy
- Strategy
- Social Media Marketing
- Strategic Planning
- Media Buying
- Advertising
- Media Campaigns
- Campagin Management
- Advertising Planning
Education
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C
Bachelor of Business and Information ManagementCity University of Hong Kong
- Hong Kong
Specialised in business intelligence and digital marketing.