Hello, I'm Winnie Lee, a London-based designer working with forward-thinking startups and global brands.
My creative philosophy starts with a deep understanding of the client’s business and products, combined with insights and strategy, and turning them into holistic branding and considered design solutions.
I have over 20 years of experience as an Art Director/Designer in Advertising, Branding, Digital and Integrated agencies located in London, Singapore, Shanghai and Helsinki.
The diverse range of clients that I have worked with include American Express, British Airways, British Gas, BT, Coca-Cola, GSK, Microsoft, Nokia, Sephora, Starbucks and Tiger Beer.
The projects I have worked on span across a wide range of design disciplines covering branding, digital (UI/UX) design, print design, spatial/experiential design, integrated advertising, direct marketing, packaging and videos/animations.
After the completion of my Master’s degree (with distinction) in Graphic Branding & Identity at the London College of Communication, University of the Arts London (UAL) in 2012, I started my own design studio with a focus on branding and digital design.
Projects
- Ekofolio – Branding & websiteProject contributions: Branding & identity design, Web design, Stationery design, Presentation template design, E-newsletter design, Exhibition graphics, Art direction, Illustration, Graphic Design. Ekofolio is a sustainable forestry investment fintech startup using the blockchain technology. Working closely together with the founding team, we have shaped the branding and identity of this young and dynamic company. The website was launched in 2019, and their first forest investment was fully
Work history
T
T
Director of Brand & ArtTengri
London, United KingdomFreelance
Responsible for developing concepts and producing the design and artwork for all marketing initiatives, and ensuring the materials adhere to the brand guidelines and meeting the marketing strategy.
S
S
Branding & Digital DesignerSelf Employed
London, United KingdomFreelance
The projects I have worked on span across a wide range of design disciplines covering branding, digital (UI/UX) design, print design, spatial/experiential design, integrated advertising, direct marketing, packaging and videos/animations.
Agencies: Ogilvy, JWT, TBWA, Interbrand, Elmwood, Hugo&Cat, SapientNitro, BBH Shanghai.
Clients/Brands: Amex, Asda, BlackRock, British Airways, British Gas, BT, GSK, Land Rover, Microsoft, Philips, Sephora, VOXI, Vodafone.
+ Show more
Skills
- UI Design
- Integrated Design
- Integrated Campaign
- Artworking
- Digital Advertising
- Digital Design
- Brand Activation
- Branding Design
- Branding Experiential
- Print Design
Education
MA degree in Graphic Branding & IdentityLondon College of Communication, UAL
- London, United Kingdom
Graduated with distinction in the Master's Degree course; Top 3 graduates of the course.
Elective courses: Service Design (Distinction); Letterpress; Screen printing.
N
N
Graphic DesignNanyang Academy of Fine Arts
- Singapore
Top 20 graduates of the course; Best in Typography; Best in Illustration.
Awards
U
U
2013 New Brand Awards – Best professional logoUnderconsideration
An annual judged competition that celebrates the best identity work produced globally.